B2B Companies Need You to Fix Their Websites … But it’s Not Technical Skills They’re After
It’s Your Writing Skills They’re Desperate For …
Dear Writer,
President, AWAI
Rebecca Matter here, with a massive B2B writing opportunity for you — one that will make you a hero to your clients and earn you some serious ongoing fees …
You see, even though there are over 5 million different B2B companies operating in the U.S. and Canada, most of them share the same problem.
Their websites are terrible.
You’ve seen them — we all have.
Business sites with dense blocks of text that haven’t been updated in at least five years …
Pages of confusing content … product descriptions so packed with jargon you need a PhD just to figure out what they’re trying to say … and no “Contact Us” information anywhere.
These are not websites that build authority, trust, or sales.
These are sites that make visitors click away — FAST — never to return.
And no matter how much companies spend on web technology, it can’t hide their horrifying lack of quality online content.
Big companies … small companies … they’re all in the same boat.
They know they need to invest in writing talent to fix their sites … and they’re willing to pay top dollar for the help …
Turn Yourself Into the Website Expert B2B Companies Need …
B2B companies often reserve thousands of dollars for their website projects — and they want a very specific kind of person to help them out.
They want a writer who understands how the B2B world works … someone who can help them focus the company message and reshape the site to effectively inform and educate new prospects.
No one does this better than Dianna Huff — and I’m about to show you how her expertise can help you become the person every B2B company out there wants to hire now.
You see, over the last 16 years, Dianna has built a strong six-figure business out of working with B2B companies to improve their online footprints.
She’s spent years in the trenches, testing and developing best practices for every single part of a B2B website. Page-by-page, she delivers the clarity and persuasive power all B2B firms want.
And every time I’ve invited her to speak to AWAI members about this topic, the feedback has been the same. More, more, more, please!
So, after she spoke at the B2B Web Intensive in Phoenix, I convinced her to record her process for working with clients to build strong websites — something she’s never done before.
In fact, as she was doing it, Dianna remarked that it was the first time she’d publically shared her full system with anyone else!
Yet it’s this system that has her clients absolutely raving about her skills …
“I’ve worked with Dianna over the years on other projects. I partner with her because I know I’m getting the best: a true professional who understands the Web and websites. Dianna takes the lead, and with very little direction and hand-holding, produces the type of content that works best for online B2B lead generation.”
— Mac McIntosh, Founder and President, AcquireB2B
“I’m writing to express the Visiting Nurse Association’s deep appreciation for the wonderful work you did to completely overhaul our website. With very little instruction, you were able to capture the essence of our organization, our values, and our mission — and then communicate it in a way that clearly demonstrates who the VNA is and what we do. Thank you.”
— Linda S. Cornell,
President and CEO, VNA of Eastern Massachusetts
“My partners and I love our new website and the copy you developed is terrific. I found it very easy to work with you and felt extremely comfortable placing our story in your hands. Unlike many other website developers and public relationship firms, you get it. You know that great benefit-driven copy best sells the business and promotes the reader to take action …”
— Ken Campbell, COO, Greenway Golf
Let Dianna Show You the Ropes … Complete With Step-By-Step Instructions, Project Checklists, and Insider Tips
Now, Dianna doesn’t think of herself as a teacher or trainer.
Instead, she’s a straight-up subject matter expert.
Creating effective and engaging B2B websites is what she does full-time.
She lives and breathes home page best practices, clear product descriptions, and powerful “About Us” sections.
And her unwavering dedication to her craft is apparent in every part of the program she’s created for you, B2B Websites: Developing Content that Builds Authority and Generates Leads, Too.
It’s set up to help you learn how to take a B2B website project — small or large — from start to finish like a pro.
The end-product will be a site that helps your clients stand out from their competition in the best possible way.
And you’re going to be able to do this for them … on demand … with total confidence.
That’s because Dianna doesn't just tell you what to do — she shows you, over and over, exactly how to get it right.
Each of the 8 video training modules in her program contains multiple examples, project checklists, and insider tips based on her extensive real-world experience building B2B websites. Some modules even contain homework activities to help you build your skills between sessions.
By the time you finish this program, you'll be able to build the content for a strong B2B website for any client in any niche.
What You’ll Find Inside B2B Websites …
Module 1:
An Introduction to Writing B2B Websites
Here, Dianna makes sure you understand the unique world of B2B websites. She covers:
- The amazing size, scope, and variety of B2B website writing opportunities available to you right now.
- Why B2B web writing is different — and how to communicate that difference to your clients in a way that makes them eager to hire you.
- How the interplay between content and technology shape what you’ll be creating for your clients.
- Plus, the best book for you to read if you have no technical experience and want to understand website and mobile site usability FAST.
Module 2:
Project Ramp-Up
In this module, you’ll see how to take a B2B website writing project and do the pre-research necessary before you put the first official word on paper. Dianna will reveal …
- 6 kinds of research materials to ask for to tap into the soul of your client’s business (and how each one can add layers of authority to your content).
- 4 project management tips to help your client — and you — move quickly toward great new website content.
- How to pin down the all-important "company story" … it will help you make your client stand out in the market and tie together all the content you produce on their behalf.
- Plus, she’ll hook you up with the FREE way to arrange your own behind-the-scenes tours of businesses and factories, even if you don’t yet have a client on the books.
Module 3:
Writing the Products and Services Section
In her 2014 B2B Web Usability Survey with KoMarketing, Dianna found that 90% of B2B website visitors say they want to see the Products and Services section first. It’s so important, it requires special attention and handling … which is why Dianna’s dedicated all of Module 3 to it. You’ll learn:
- The 4 things a Products and Services page must do to work for the business — and how to nail each one like a pro.
- What to do to make the company stand out in the market and forge a clear "you need us" relationship with prospective clients.
- How to use style points like bullets, underline, and bold to make the key pieces of information stand out to readers who skim, scan, and bounce around the page.
- Plus, she reveals why B2B web headlines don’t want to attract attention (very different from sales pages!) and her checklist to ensure you’re set up to deliver outstanding pages that convert.
Module 4:
Developing Content for the Capabilities, Industries, and FAQ Sections
B2B companies forget just how powerful these areas can be — but Dianna will show you exactly why they work for the business and what to do to turn these into major lead nurturing and conversion pages. You’ll learn:
- A reporter’s mindset for working with the business — and how asking “Why is this important?” can help you uncover their hidden capabilities and strengths.
- How to use FAQ pages to eliminate sales objections and make prospects more comfortable taking the next step.
- The #1 thing that turns people off when they come to a B2B website — or any site — and how to help your clients avoid it.
- Plus, she’ll load you with case studies and examples you can use to win over any client to your side when it comes to digging deeper on stories.
Module 5:
Establishing Trust and Credibility
The most valuable commodity online these days for B2B firms is trust — and Dianna will show you how to use your writing talents to make sure new prospects trust and love your clients based on their “About Us” and “Contact Us” pages. You’ll see …
- What the increasing importance of trust really means for your clients … plus the 4 ways you can help your clients establish trust online.
- 6 kinds of information you can place in a company's "About Us" section to help the firm stand out and tell their unique story.
- The single most important thing to include on your client's website to keep prospects on the page. (Bonus: This is an easy thing to do for clients that will make you seem absolutely brilliant.)
- Plus, Dianna will show you how what you do to help your clients uncover their best-ever testimonials can also work on your own freelance site!
Module 6:
Creating a Home Page that Builds Trust
First impressions count — and the B2B home page can make or break your client’s bottom line. Dianna will show you how to write a home page that makes a great impression and helps prospects trust the firm is their best choice. You’ll learn:
- The latest Web Usability data about what makes prospects instantly click away from a home page so you can help your clients stop shooting themselves in the foot.
- 10 home page creation tips you can use to shave mountains of time and stress out of your projects as a result.
- How to manage “above the fold” and mobile-responsive site dynamics to make sure your clients shine across multiple devices.
- Plus, why stock photos may not be the best choice for your clients and what you can recommend instead — clients will be stunned at the difference this makes!
Module 7:
Creating Blog Content
Blogs are a highly visible part of many B2B websites — and your clients are going to be very interested in your expertise when it comes to managing their blog. In this module, Dianna will show you:
- Why consulting on a client’s blog — either as the Editorial Calendar developer or the ghostwriter — is so highly valued by clients.
- 7 tips to find interesting and engaging blog topics that will pull in traffic, readers, and leads for your clients.
- Insider strategies that make ghostwriting blogs for your clients fast and fun for you to do. (Bonus: Ghosting blogs is steady and lucrative work!)
- Plus, Dianna reveals how package offers for blog support can lead to substantial ongoing fees for you … and since you’re already working on the site, you’re in the best position to lock down this continuing revenue stream.
Module 8:
Resources and Selling Follow-On Services
Businesses like to help their prospects by providing them with multiple resources — and they value your help in creating a Resources page or Learning Center. Plus, doing this work opens the door for you to add ongoing copywriting support to your final product. Dianna will show you how in this module, where she teaches:
- How you can effectively (and painlessly) create resource documents for your clients that build their trust, market reputation, and authority in their niche.
- The role of the call-to-action and engagement opportunities in the resources section — plus how to make this area of the site a high-conversion area for new leads.
- Your “open door” to selling your copywriting services to your website clients … and this just might be the easiest way to land retainer clients in the entire B2B universe.
- Plus, Dianna includes her special tips for bringing any B2B website project to a successful close so you can wrap up the work in way that leaves your clients thrilled to work with you again …
Bonus Training
See How to Give Your Own Site the B2B Expert Treatment
As a final example, Dianna shows you how to pull together all the tools, techniques, and tactics she teaches with a test run you’ll find extremely valuable …
Her special bonus session for B2B Websites turns her B2B web consulting expertise to freelance writer websites.
Using 4 different copywriter websites as test models, she shows how to use all the B2B skills from the B2B Websites program to maximize the power of your personal copywriting website.
It’s the perfect way to see the potential impact of B2B website work in action … plus, you’ll be able to reap all the benefits of your new skills in your own personal business!
Start Your Career as a B2B Website Writer Today
All-in-all, the 8 video modules of the B2B Websites program plus the bonus session add up to just over 8 solid hours of intensive how-to training …
Even if you’ve never worked on a B2B web project before, by the time you finish these modules and do the exercises Dianna recommends, you’ll be ready to professionally and profitably complete your first B2B web-writing project.
That’s how comprehensive this program really is — Dianna covers everything you’ll need to think about while you’re working with clients, from the very start to the successful finish.
And once you have this knowledge in your head, there are 5 million (and counting!) B2B companies in the U.S. and Canada waiting to hire you …
How much will it cost you to learn the skills to tap into this deep pool of demand? Given the value of a single B2B website project, a five-figure program fee wouldn’t be out of line …
But thanks to AWAI’s relationship with Dianna, we’re able to bring this program to you for much, much less — especially during this initial launch period.
The price of the program is just $497.
At that price, you’ll be able to recoup your investment — and quite a bit more on top — with your very first project.
No Risk in Starting Right Away …
As I mentioned earlier in this letter, Dianna’s never revealed her full process for creating B2B websites before.
The 8 modules of this program represent 16 years of hard-won experience — so every piece of advice … every insight shared … is all backed by real-world testing.
But that’s not the only thing standing behind Dianna’s teaching …
We’re also backing it with AWAI’s No Questions Asked, No Risk 100% Money-Back Guarantee:
Build a Lucrative Career Fixing Bad Sites
Spend any time on the Web, and you’ll quickly run across websites that need drastic improvement …
Yet bad as they are, these terrible sites could very well be the foundation of a prosperous writing future for you.
With Dianna’s B2B Websites program, you’ll quickly learn how to build a lucrative career out of fixing bad business websites. And once you’ve got that working relationship started, you’ll find that most clients are going to need your help and support for years.
It’s a win-win situation … one that you can start moving toward today when you sign up for the B2B Websites program online now.
Get the B2B Websites Program Now!
Or, if you’d prefer to place your order with us directly, just call our Member Services team toll-free at 866-879-2924 during regular East Coast business hours.
To your success,
Rebecca Matter
President, AWAI
Get the B2B Websites Program Now!
P.S. One more special insight from Dianna …
We’ve talked about how much businesses need you to fix their websites — and how many of those companies will use their website building experience with you as a test project to see if they’d like to lock onto you as their “go-to” writer for years.
With just a few clients hooked on your talents, you can easily find your calendar fully booked up. In fact, Dianna’s found that if she doesn’t intentionally limit her hours, her clients would have her writing around the clock!
They know what she can do for them — and they’re happy to scoop up any spare minute she can give them, even at premium prices.
In fact, there’s such a demand for B2B website help, Dianna frequently finds herself saying “no” to new clients. There’s just more than any one person can do — and at this point in her career, she only works on the projects she finds the most interesting and rewarding.
That kind of control — that kind of choice — is possible for you, too.
With the level of demand out there for B2B website help, you could be in Dianna’s shoes faster than you think.
All the bills paid … your client book filled … turning away work without worrying about it … spending your time only on the projects and clients you like best.
And it all starts with your first project — that first business coming to you with the question: “Can you help fix our website?”
Learn to say, “Yes!” with confidence … learn to write B2B websites today.
Get the B2B Websites Program Now!
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