How to Experience October’s
FastTrack to Copywriting Success Bootcamp …

For a price that’s 91% less than
what many of your colleagues paid

(And Get Our Exclusive “Best of Bootcamp” Collection … ABSOLUTELY FREE!)

Dear Reader,

AWAI’s 2015 FastTrack to Copywriting Success Bootcamp and Job Fair is officially in the history books.

And like all Bootcamp events — this one was bigger and better than the last!

We had incredible presenters … Mark Ford, Clayton Makepeace, Richard Armstrong, Robert Henderson, Mike Palmer, John Carlton, Nick Usborne, Will Newman, Carline Anglade-Cole, Krista Jones, John Forde, Pam Foster, Steve Slaunwhite, Joshua Boswell, Chris Allsop, Malcolm Smith, Lori Haller, Kim Krause Schwalm, Ed Gandia, Heather Robson, Steve Coombes, Jennifer Stevens …

Not to mention our very special Keynote Speaker, Bob Bly, a living legend who reminded us all that even after three decades as a working copywriter, he sees an endless opportunity for new writers to find unprecedented success.

So much content … so many lessons and insights …

These days, Bootcamp is so much more than just a “refresher” program …

Sure, you learn the basics — everything you must know to be successful, like how to construct a compelling headline and a captivating lead … how to get (and keep) high-paying clients … and how to start and grow your copywriting business …

But if there was one “Big Idea” theme to this year’s presentations, it would be using copywriting as the platform to create a life of total freedom on your own terms — where you define your success and claim your version of the best possible writer’s life, no matter what.

Because let’s face it, few industries are moving as fast as ours. The Internet — and how marketing is done over it — changes almost on a daily basis.

New techniques are discovered … new ideas for boosting response … building customer loyalty … and capturing your reader’s attention. And not just through the words you choose to use … but also the method with which you deliver them!

Today — more than ever — it’s vitally important that you keep up with these changes so you maintain control of your destiny as a writer … and preserve your ability to live your own perfect version of the writer’s life.

That’s why so many of the presentations for this year’s Bootcamp focused on what’s working now — so attendees could take that information home with them and use it to make a difference in their business (and their clients’ businesses) immediately.

Pro Secrets and a Decided “Edge”

This year’s Bootcamp brought together some of the true legends of our industry — writers who’ve spent decades pushing boundaries and building meaningful careers from the inside out.

Bob Bly kicked things off with his Keynote Address, “Freelance Copywriting in 2015: The Good, The Bad, and the Inevitable.”

What was he talking about? The pros and cons of the copywriting life, of course … but also what he sees as inevitable … the ongoing expansion and evolution of the opportunities available to motivated writers. And this is from a man who would know. Even now, with all the successes he’s had and his multimillion-dollar net worth, Bob who could work only a few hours a day, instead puts in 10+ hours daily, Monday to Friday, writing copy because he really loves it. He knows what the market is like now … he’s an active participant … and he won’t hold back a thing when he speaks at the podium.

But Bob’s speech was just the beginning …

Mark Ford opened Thursday’s sessions, discussing how to leverage your copywriting skill to build a lifetime of wealth. He showed us what fellow AWAI members have achieved by creating additional streams of income. He also recounted his own experiences as he moved away from a slacker in high school to becoming a high-achieving, multimillionaire. So inspiring!

It was a perfect warm-in for Richard Armstrong’s presentation about how copywriters work magic behind-the-scenes for companies. He compared us to the Wizard of Oz in our ability to bring incredible things to life from “behind the curtain” … and of course, gave tips on how to use this power for your own good in your career …

Mike Palmer took the stage next, revealing the secret psychology of becoming a great copywriter. This is something he knows well, having not only created a few legendary controls of his own, but also growing a record-breaking team of young writers over at Stansberry Research. What he shared set up everyone sitting in the audience to out-compete 99% of the market …

All of this … before lunch … on the first full day of Bootcamp!

There’s just one small problem …

Our records show you weren’t there to see or hear any of it. But don’t worry …

We’ve Got You Covered

Here’s a way to get every tip, secret, selling strategy, and insight presented at Bootcamp — as if you are there in person.

I’m talking about the 2015 Bootcamp on Demand Home Study Program, where we give you every presentation, every tip, every secret, every selling strategy revealed at the FastTrack to Copywriting Success Bootcamp — including all the relevant handouts, guides, examples, and backup material — and deliver it to you in a complete, concise, “learn at your own pace” package.

No surprise, this thing sells like crazy each and every year we offer it.

A Perennial Favorite

Members tell us it’s perfect because it gives them all the benefits of being at a FastTrack to Copywriting Success Bootcamp and Job Fair — including the latest copy secrets and direct insights into what’s working in today’s direct-mail market.

Many of our overseas members say, “Why go through four or five days of travel (round trip) when I can have all the presentations right here at home?”

And then there are those who just don’t have the luxury of taking time off from work — folks who would love to come but have jobs they can’t miss and would rather use their precious vacation time for family trips.

Throw in the “solitary” folks who don’t like crowds but still want everything Bootcamp has to offer up-and-coming writers … and you get an idea of why our FastTrack to Copywriting Success Bootcamp on Demand Home Study Program is so popular.

Even the people who go to Bootcamp end up getting the Bootcamp on Demand Home Study Program. Why?

For two very important reasons.

One, Bootcamp on Demand is a constant working reference guide. Any time they have a question, come across a problem, or can’t remember exactly what each presenter said, they can simply log into their Bootcamp on Demand and find the answer.

And the second reason is because there’s so much going on each day at Bootcamp, it’s impossible to see and absorb everything that’s taking place!

Great Content — Without the Craziness

But there’s another great reason to soak in this year’s live event with the Bootcamp on Demand Home Study Program. And it’s this:

As powerful an event as Bootcamp is, it really does get crazy there, but crazy in a good way.

As you can imagine, with so many people in attendance, and so many presenters, at times it gets a little hectic and fast-paced.

You’re moving from one event to another, with barely enough time to go to the bathroom, much less grab a coffee or a bottle of water. And when you do have a few minutes to spare, you’ll often find another Bootcamp attendee will take the time to stop and chat with you.

You see, attendees like to mingle with one another, sharing not only success stories but strategies for improving their writing or getting clients. And on top of members chatting with one another, there’s always the chance to speak with presenters.

So there’s no time to sit down and let what you just heard in a presentation really sink in.

That’s where Bootcamp on Demand saves the day …

Knowing you have a complete recording and transcript of each and every workshop, presentation, and panel discussion to “fall back on” — complete with overheads, examples, and handouts — means you can relax while you’re listening to the presentations.

Your mind is better able to absorb the information because you’re not panicking, worrying “If I don’t get this now, I’ll forget it …”

You don’t have to remember everything at once, because your Bootcamp on Demand Home Study Program — complete with every accompanying resource people at Bootcamp get with every presentation — will always be there. With just one click of your mouse, you have 24/7 access to all the materials and presentations.

This is really helpful when you’re working on a project and you think, “Hey, didn’t Carline Anglade-Cole have a guide for creating the perfect theme that would get me unstuck? or “Wait — what’s the third element of great copy Clayton Makepeace said I needed to beat the control here?” … just go to your Bootcamp On Demand and all the answers are there.

Do you see what I’m saying?

Your Bootcamp on Demand Home Study Program is your constant companion … a wealth of information you can go to time-after-time, whenever you need it.

And because the entire Program is available anytime, anywhere online, there are no big books to lug around. No pages to search through. Nothing to misplace. Just turn on your computer, point, click, and hear and see any presentation.

In fact, a lot of people who buy the Program tell us the Bootcamp on Demand Home Study Program is actually better than being there.

In a lot of ways, they’re absolutely right!

You have access to all the information that comes out of those three action-packed days … whenever you need it.

You get all the materials from every presentation …

Bring Job Fair to Your Home

Bootcamp on Demand even comes with a special link to our “Job Fair” page where you get to see information from all the marketers at the Bootcamp Job Fair looking to hire the next up-and-coming copywriters. You can even click on, download, and submit any of the Spec Assignments offered to Bootcamp attendees. (Plus a few extras we’re sneaking in just for you!)

Now don’t get me wrong …

If you can ever make it to Bootcamp, please do it. It’s an experience you’ll never forget — a great place to meet, mingle, and get a real feel for the industry.

We Understand it’s Not Always Easy

But we fully understand it’s not a simple undertaking.

First off, with a day of travel on either side, it’s five days out of your schedule.

And although we think it’s one of the best networking/instructional/informational career-boosting values you’ll ever see, it does cost money — over and above the $1,995 3-day admission price to be there this year (or even the $1,795 most attendees paid through our Early-Bird Discount offer).

Here’s a rough idea of what you could expect to pay, short of pitching a tent on the beach or sleeping in your van.

There’s the Bootcamp event fee $1,795 (Early-Bird price)
Add in typical round-trip airfare $485
Onsite hotel with taxes $901
Food & drink, very conservatively $215
Out-of-pocket stuff $150
Total Cost $3,546

Of course, there are plenty of Bootcamp attendees who will tell you that $3,500 is a bargain, considering the impact it can have on your writing and career … and especially if your Bootcamp experience ends up bagging you fees from one (or more) of the Spec Assignments you take on there. (I can’t tell you how many of our most successful members launched their careers by taking something they learned at Bootcamp and applying it to a Spec Assignment!)

But at the regular price of just $499, the 2015 Bootcamp on Demand Home Study Program is a fraction of that cost — AND you get every presentation delivered, all the guarded secrets from all the speakers, all the support material (including handouts, “cheat sheets,” examples, and more). Plus access to dozens of the Spec Assignments offered at Job Fair.

But that’s not all.

A Special Gift Just For You

Plus — we’ve added a very special gift just for you — something nobody else will get.

In short, it’s a way to experience the very best presentations from some of the biggest names in copywriting and direct marketing — Mike Palmer, John Carlton, Dan Kennedy, Joe Vitale, Mark Everett Johnson, Mark Ford (aka Michael Masterson), and others.

I’ll tell you all about it in just a moment — and how you can start benefiting from these presentations immediately …

But first, let me remind you again of some of the presenters who took the stage and the exciting revelations they shared at this year’s Bootcamp:

  • Bob Bly: Freelance Copywriting in 2015: The Good, the Bad, and the Inevitable. We asked Bob to be our Keynote Speaker because his presentations are consistently among the favorites of Bootcamp attendees, thanks to his humility and the personable way he delivers key insight that will give you copywriting success this year … next year … and for as long as you want to make a great living as a writer.
  • Mark Ford: Beyond Copywriting: How to Leverage Your Skill to Build a Lifetime of Wealth—Mark isn’t just one of AWAI’s Founders … he’s a successful writer who cares about your success, too. What he shared is designed to help you throw off the shackles of the work-a-day life and embrace the abundance writing provides, once and for all.
  • Carline Anglade-Cole: Evolution of the Big Idea: How to Create a Kick-Butt Theme for Your Next Blockbuster Control —Carline is known for outstanding health copy and helping launch “O” Magazine in the direct-mail space. But she’s also well-known for the unique, catchy “hooks” in her controls … and she didn’t hold back sharing her secrets here! The room came alive with excitement as she spoke, and what she shared had everyone fired up to implement her ideas on their next projects.
  • John Carlton: Boring Copy Murders Results: How to break through your Wallflower stage and finally unleash the dangerously good (and totally fearless) writer seething deep inside you — Well, hmmm. With a title like that, do you think anyone skipped John’s talk? The room was packed and we all hung on his every word. Known as one of copywriting’s most imitated writers, this “leader of the pack” spelled out exactly what you need to do to unlock your own potential and let loose your talents in the year ahead.
  • Clayton Makepeace: Million-Dollar Swipe File: Three campaigns designed to turn leads into customers and persuade customers to deepen their relationships with the company — Clayton’s reputation as the “World’s Highest-Paid Copywriter” is second to his reputation within our business as a top-notch mentor and coach. This year, he revealed some incredibly lucrative step-by-step tactics he’s been using in real-life campaigns … and how you can do the same things to generate your own “windfall” experiences.

Plus —

  • Jen Stevens, Will Newman, and John Forde: Start Any Promo Half-Finished: Pieces You Can Use Over … and Over … Again — You don’t have to start from scratch on every project … and Jen, Will, and John will share tons of great tips for beating the “blank page” blues by using key copy elements each tip you sit down to write.
  • Pam Foster and Bob Bly: Finding & Keeping all the Clients You Want — Bob is the king of getting clients and Pam’s our queen of choosing profitable niches. This year, they combined their talents in a special session to help you pinpoint your best opportunities and be ready to land your ideal clients with confidence.

Of course, this is just a sampling of the powerful and exciting content we had at this year’s Bootcamp.

Bottom line, the Bootcamp on Demand Home Study Program will make you a better writer. You’ll have …

Actionable Learning That Can Have
an Immediate Impact on Your Career

  • More knowledge — particularly when it comes to copy that’s working in the market right now. The latest tips and just-tested writing strategies.
  • More confidence — and the great feeling that, yes, you can do this because now you have all the tools and encouragement you need to move forward …
  • Meaningful work to do — in terms of Spec Assignments you can submit, knowing the people waiting for them are people who want to hire any writer who shows good potential.

And let me add a fourth …

You’ll take comfort in the knowledge that you’re not missing out on any of the ideas or powerful insights those at Bootcamp got by being there. The Bootcamp on Demand Home Study Program levels the playing field on all accounts, making sure you have every advantage the 400 or so of your fellow copywriters who attended have.

I think you’ll agree, we’re talking about a pretty thorough package that covers a lot of bases:

  • Literally hundreds of copywriting secrets from our all-star lineup of the best copywriters in the world …
  • Dozens of “live” Spec Assignments — assignments you can tackle right away, with all the information you need to get started …
  • Pages of tips on getting and keeping clients (for when you’re ready to strike out on your own) …
  • All the resources and backup material anyone who attended Bootcamp received before, during, and after the presentations. (This stuff is worth its weight in gold — chock-full of useable and inspiring ideas.)
  • Plus, we’ll throw in anything else we come across between now and then … any resource that we feel will make you a better writer and help advance your copywriting career will be included with your Program.

All of this for just $499.

It’s like saying, “Here’s everything anyone could have learned by attending this year’s Bootcamp — for a fraction the price.”

  • Every presentation …
  • Every guest speaker …
  • All the handouts and resource material …
  • Details on all the Job Fair marketers …
  • All the Spec Assignments you could ever want …

But there’s one more thing I’d like to give you …

Your Special Gift …
The “Best of Bootcamp” — 2007 to 2014!

To help jump-start your copywriting career — we’ve looked back at the last eight years of Bootcamps and selected our “Top 24” participant-rated presentations — three from each year — and put them into a special presentation for you.

Best of all, this is a free bonus … our gift to you, simply for reserving your 2015 Bootcamp on Demand Home Study Program today.

Interested to know which speakers and which topics made the cut?

Here’s a quick rundown:

From 2007:

  1. Joe Vitale: Inspired Marketing — The Astonishing New Way for Outrageous Success — You’ll hear Joe’s highly energetic talk geared to online marketers: driving traffic to your website … zero cost marketing … and techniques for attracting money and clients …
  2. Paul Hollingshead, Mike Palmer: How to Write Million-Dollar Promotions — Where to find the best marketing ideas … the number 1 secret you can use to write winning copy (even if you’re a terrible writer), and the 6-step approach Mike used to teach new writers that has generated over $150 million in sales (so far) …
  3. Gary Hennerberg: 21 Tips for Successfully Responding to Spec Challenges & Assignments — Practical advice for turning any trial or Spec Assignment into a long-term paying client …

From 2008:

  1. Herschell Gordon Lewis: Close Works in Horseshoes But Not in Copy — New era techniques for reaching your modern-day prospects at every level …
  2. Mike Palmer: My Breakthrough Moment —What I Did That Turned Me into a Six-Figure Copywriter — Must-hear advice from the most successful financial copywriter in the world … including the three simple things you need to be good at to be a successful copywriter …
  3. Bob Bly: The Internet Marketing Retirement Plan for Copywriters — Why writing and selling information products on the Internet should be every copywriter’s second business … and a step-by-step process for getting started …

From 2009:

  1. Ed Gandia, Pete Savage, Steve Slaunwhite: B2B — How to Make a Good Living as a Copywriter Without Selling Anything — Why it’s so much easier to consistently make a great living in Business-to-Business than in many other niches … who B2B clients are, how they work, and what they need … and the five best-paying B2B copywriting projects and how to land them …
  2. Clayton Makepeace: Seven Critical Copy Flashpoints — How to Get Each One Right — How to write copy that instantly dissolves your prospect’s skepticism and makes you his trusted friend … write closing copy that convinces your prospect to buy immediately … and craft order forms that almost complete themselves.
  3. Dan Kennedy: How to Raise Yourself to High Demand and High Income as a Pro Copywriter — Hidden markets that few copywriters know about (and even fewer pursue) and how to break in … PLUS the anatomy of a $100,000 copywriting project (including an “inside look” at the actual work Dan did for the money).

From 2010:

  1. Mark Everett Johnson: Steal Smart: 10 Copywriting Secrets You Can Swipe From the Most Successful Promotion Ever Created — Three ways to establish instant credibility … why long copy is still king … how to turn price into a benefit … why you should write the order form first — and five easy techniques that skyrocket response …
  2. Herschell Gordon Lewis: Is the First Reaction to Your Message — Huh? Why clarity is paramount in successful copy — and how to make sure you achieve it …
  3. Bob Bly: Irresistible Offers — A “crash course” on perhaps the most underrated element of a successful sales promotion … including ways to use “hard” and “soft” offers … how to increase response with premiums … and a technique that increased response by a whopping 900% …

From 2011:

  1. Bob Bly: 10 Strategies for Succeeding in Today’s New Copywriting Marketplace — Plus 19 ways to get companies to contact you about your copywriting services …
  2. Michael Masterson: The Power of One — Where Michael Masterson (Mark Ford, using his pen name), in one of his final Bootcamp presentations — explains his number one secret to copywriting (and all writing) success …
  3. Steve Slaunwhite: Writing White Papers & Case Studies for Fun & Profit — Perhaps the best and highest-paying niche of the Business-to-Business market …

From 2012:

  1. Alex Green: How to Become a Better Writer, Faster — Plus the three elements of great copy and key writing lessons you can learn from Jack London …
  2. Richard Armstrong: Top 10 Secrets I Wish I Knew Before I Became a Freelance Copywriter — Hear AWAI’s 2012 Copywriter of the Year share his biggest insights for creating winning copy … and how you can turn your own failures into successes using Parrando’s Principle …
  3. Brian Clark: How to Become a Copywriting and Content Marketing Hero to Your Clients — Copyblogger’s CEO has raised content marketing to a fine art … and you’ll get his best tips here for making your clients love you and building your bottom line by becoming their copy “hero” …

From 2013:

  1. Bob Bly: How to Write Copy that Clobbers the Competition — Bob’s clear examples will show you exactly how to improve your writing to beat controls and blow away your competition.
  2. Clayton Makepeace: 40 Headline Idea-Starters: How to Write Stronger Headlines Faster —Clayton’s headlines have generated billions in sales for his clients … who knows what his powerful ideas will help you be able to do in your own copy?
  3. Donna Baier Stein: Stepping into the Flow: Crafting Successful Copy That's Easy to Read and Easy to Write — Hear how our 2013 Copywriter of the Year builds smooth, easy-flowing copy … and how you can put her advice to use for yourself!

From 2014:

  1. Richard Armstrong: Perfect Pitch — The Secret of Singing in Your Customer’s Key — Richard’s Keynote Address earned three standing ovations … and when you hear all his insights about connecting with your target market, you’ll understand exactly how he brought the room to its feet!
  2. John Carlton: The Arc of a Successful Freelance Career … From Dangerous Rookie to Seething Writer/Consultant/Guru — In his mid-30’s, John had lost every job he’d ever had, and you might be forgiven if you didn’t think he’d go on to be one of America’s most successful direct-response writers. Appearing for the first time on the AWAI stage, he didn’t pull any punches about what attendees needed to do to bring themselves up to the success level they wanted.
  3. Carline Anglade-Cole: How to Write Faster Copy … Cut Writing Time in Half and Double Your Income — Carline had the whole room laughing at her examples, culled from the real world of churning out control-beating copy in record time. Absolutely packed with practical advice, her session was one of the most entertaining of the week, too.

And best of all, you don’t have to wait to start benefiting from these classic presentation gems. That’s because all 24 presentations will be waiting for you on your myAWAI Member page as soon as we process your order for this year’s Bootcamp on Demand Home Study Program.

Of course, it’s difficult to put a value on this gift — except to say you would have had to attend eight Bootcamps or buy eight Home Study Programs to hear them — an expense of anywhere between $4,000 (for the home studies) and $20,000 (to attend the Bootcamps, plus travel expenses!).

But you can have it free — our gift to you — simply for securing your Bootcamp on Demand today.

Yeah, I love my AWAI Bootcamp on Demand Program!

“Just finished going through it again … And the value for money is amazing. There are hours upon hours of breakthrough copywriting secrets from veterans like Mike Palmer, John Forde, Will Newman and so much more.

“PRICELESS!

“My latest sales letter includes tips, tricks and techniques learned from the 2008 Bootcamp on Demand Program … And it's up to about $700,000 right now!

“Even if that sales letter doesn't make another cent, my commission alone will cover what I paid many times over.

“Can't beat that!”

Colm O’Dwyer

But before you reserve your personal Bootcamp Home Study Program, there’s one more thing I want to say.

Like all AWAI offers, this one is risk-free.

Once you order your copy of the 2015 Bootcamp on Demand Home Study Program, you have 365 days to check it out — a full year to soak in all the information. Then, if you’re the least bit unhappy with what you get — or you say, “Hey, this isn’t what I was expecting” — just let us know and we’ll give you a full refund of the amount you paid.

So, now, let’s do a quick recap here:

You pay just $499 for all of the information, secrets, materials, videos, lessons and handouts from Bootcamp 2015.

Once your order is processed, we’ll send you a link to your “Best of Bootcamp” gift — 24 of the highest attendee-rated presentations of the last eight years.

Plus, you get AWAI’s no-risk guarantee: You love it or you don’t pay.

Simple as that. To enroll in AWAI’s 2015 FastTrack to Copywriting Success Bootcamp on Demand Home Study Program at the drastically discounted price, click here.

Sincerely,

Katie Yeakle
Executive Director, AWAI

Order Now

P.S. I can’t tell you how many copywriters have launched their careers as a result of their Bootcamp experience. When I say these presentations are “copywriting gold,” I mean it. The content alone could launch you toward freelancing success faster than you ever imagined. All you need is access — so act now and reserve your copy today.

Or call Barb, Shantek, Dawn, Daffodil, Leah, or Taya at 1-866-879-2924.

©2015 American Writers & Artists Institute
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(561) 278-5557 or (866) 879-2924
www.awai.com