Dear Copywriter,

You know it as well as I do…

If you can write good copy, your chances of having a successful freelance career are pretty darn good.

But, what if you want more than just a chance?

What if you want better than good?

What if your secret desire is to have projects that are so simple — yet so highly valued — you “work” just a few hours each day?

Even finish by noon so you can take the rest of the day off … ?

Or to find a pool of clients so deep you never have to worry where your next project is coming from … ?

And watch your income continue to rise as you get paid $350, $500, or even as much as $750 for writing a single page of copy?!

And that’s just for starters. Some writers are getting paid as much as $1,500 … for the same page of copy! You can, too …

I’m going to show how all of this is possible.

By focusing on a special type of writing that gives you a powerful “unfair advantage,” you can almost guarantee your success as a freelance copywriter.

But — before I get ahead of myself — this “unfair advantage” isn’t about cheating, stealing, or lying …

Quite the opposite, actually!

An “unfair advantage” is when you discover how to achieve your goal — like living a relaxed, yet extremely profitable, writer’s life — faster and easier…

1. You could uncover a sweet spot in your industry — where competition is uncommon and demand for your services is endless…
2. Or maybe you find a system to add value to your services — so you can raise your rates, earn more money in less time, and get back to doing what you love!
3. Or you could discover your clients’ biggest problem — and how you can solve it — so more clients seek you out and view you as a business partner, instead of “just a writer”…

Or — in today’s case — your “unfair advantage” can do all the above!

You Already Have the Foundation You Need

One of the best things about this type of writing is that it incorporates something you already do — or are learning to do: writing persuasive copy.

Whether you write sales pages, blog posts, white papers, special reports, or just about any other kind of writing.

You know, there’s little that business owners, marketers, and your prospective clients value more than good writing … because it helps them get more customers and grow their businesses.

So, if you already know how to write copy — or even if you are in the early learning stages, you’re halfway there!

But… imagine taking things a step further…

How to Make EVERYTHING You Write More Valuable

Picture this: Not only writing good copy, but practically guaranteeing that the right customers find your copy, at exactly the right time — when they’re most likely to buy.

Getting the right customer … at the right time … is a business owner’s — and marketer’s — dream.

If you can do this for them, you can easily and quickly earn as much as $750 or more for every piece of copy you write.

What is it?

Well, you may have heard of it. It’s called Search Engine Optimization, or SEO, copywriting.

The process of SEO, or Search Engine Optimization, is simple …

A “search engine" is an online tool people use to search for information and solutions to their problems.

(As of March 2019, Google is the most popular search engine, claiming 92.93% of the market share, including desktop and mobile devices, according to StatCounter.com. All other search engines combined, like Yahoo! and Bing, account for less than 7.07% of the market.)

So, when someone types a phrase like “buy coconut oil” into Google’s search box, they’re using a search engine. The results that Google then provides are known as “search engine results”…

The “optimization” part of SEO means that a website is “optimized” — or improved and adjusted — to appear at or near the top of these results …

In other words, SEO copywriting helps customers find your client’s website when they’re most likely to buy!

And, because you already have the foundation for writing persuasive copy, you know how to grab their attention and make sure they order today.

All Businesses — in Every Niche — Are Desperate to Be Found!

When you find and solve your clients’ biggest problem — the thing that keeps them awake at night — you’ll position yourself in a whole new way…

No longer will you be “just a writer.” Instead, your clients will view you as an indispensable business consultant and partner. And, they’ll be willing to pay you high rates that reflect it.

So, what is this big problem that all clients in almost every industry have?

They're invisible to their potential customers online!

And I’m not exaggerating when I say this problem keeps them up at night, tossing and turning!

Clients everywhere now understand, to keep their businesses alive and competitive, they have to get in front of customers.

Gone are the days of relying on walk-in traffic, outdated Yellow Pages, or weekly newspaper ads. Instead, customers are searching and shopping online, more now in 2019 than ever before.

Just look at these numbers:

• 96% of Americans with internet access have shopped online, and 51% say they prefer online shopping (source: a report from BigCommerce and Square).
• Worldwide, 81% of internet users research products online before making a large purchase (source: Retailing Today).
• 44% of internet users start their buying decision by using a search engine (source: Interconnected World). In Business-to-Business (B2B), the numbers are even higher!
• A whopping 89% of B2B professionals use search to research business purchases.
• And 71% of B2B professionals start the buying process with a search (source: Google and Millward Brown Digital).

What’s more, online retail sales will continue growing and, in 2022, reach nearly $380 million (based on figures from the US Census Bureau).

Now, you might think, if customers walk into a store, the business owner doesn’t have to worry about SEO, right?

Well, that’s not true.

43% of customers who walk into a store to shop also do online research via their smartphone while there (source: Clix Marketing).

Of course, that’s good news for you as a writer because, even if a client has a physical presence, they still need SEO.

So, with all this data, it’s no surprise that your clients know their business success depends on one thing: if customers can find them.

For most clients, this is very frustrating. Especially so because their competitors who have optimized copy are getting found on page one, gaining traction, making sales, and leaving them behind.

At this point, clients everywhere are desperate.

They know — if they don’t find a way to solve this problem, and fast — they’re seriously jeopardizing their business’s future.

But how?

The answer is SEO copywriting.

Which comes as no surprise when you consider how powerful it is:

• SEO leads have a 14.6% close rate and are eight times more likely to turn into customers. Compare that to outbound leads, like the ones you get from cold calling, which have a tiny 1.7% close rate (Hubspot).
• 85% of retailers feel SEO and paid search are the most effective way to get new customers (Forrester Research Inc.).
• A BrightEdge study, completed by analyzing billions of pieces of content, found that organic search engine results are responsible for 51% of visits to both B2C and B2B websites. (Social media, on the other hand, sends only 5% of visitors to B2C and B2B websites.)
• 41% of B2C companies and 57.4% of B2B businesses say SEO has the biggest impact on their lead generation goals — beating social media and pay-per-click advertising (Forrester Research Inc.).
• 38% of consumers rely on SEO to find local businesses — like restaurants, bars, and clubs. By comparison, only 23% use word-of-mouth and just 3% use social networks (Pew Research Center).

That’s why clients are willing to pay a lot of money for SEO copywriting… but also because:

• SEO copywriting is now a necessary marketing technique. SEO copywriting puts your client’s business right in front of customers who are searching for solutions and ready to buy! (But, without SEO a business has little chance of getting in front of online customers at all.)
• SEO copywriting is inexpensive. Once you optimize a page, it can show up in search engine results for years! The cost? Only what your client paid you — the writer. With SEO, your clients don’t have to pay for expensive, ongoing pay-per-click advertising, which saves them a lot of money!
• The results are measurable. With today’s technology, clients can see how their visitors find them. This lets them calculate the value of their SEO strategy and confidently invest more money to optimize other pages (and pay you more, too).
• SEO efforts give companies instant credibility. You see, customers trust search engines. So, when your client shows up on the first page, customers automatically think they’re trustworthy too.

But, despite SEO’s many benefits, most companies are not prepared to handle SEO copywriting in-house …

In fact, in Ascend2’s 2019 Digital Marketing Strategies Survey Summary Report, SEO was named as one of the “most difficult digital marketing tactic to execute” by 40% of respondents.

The report goes on to say, “The more difficult tactics are to execute, the more likely companies are to outsource them.”

So, it’s no surprise that 82% of marketing influencers surveyed by Ascend2 plan to use outsourcing (or hiring outside writers — like you) to meet their digital marketing goals, such as SEO …

The Demand for Your Writing Services Will GROW When You Can Offer SEO Copywriting

There’s never been a better time to make a living as a writer.

And no matter what type of writer you are, there’s more than enough work to go around…

But, get this — when it comes to SEO copywriting, there are two camps of people:

1. Those who write…
2. Those who optimize for the search engines…

Rarely does one person do both.

And, I honestly don’t understand it…

Maybe they believe some of the myths floating around… like, “SEO copywriting is complicated ” or scary… Let me assure you, it’s not. It’s actually quite easy once someone shows you how…

Or maybe they think, “software can do SEO copywriting for you” … it can’t — at least not successfully. That’s why companies need you to do this for them. (And why this foundational skill is so valuable.)

Possibly writers wrongly assume SEO is “too time-consuming.”

It can be… if you’re optimizing hundreds of pages. But each page can be completed in about an hour. And, because you’re paid by the page, more pages mean more projects and more money in your pocket!

Maybe they heard, “SEO is dead”… but nothing could be further from the truth!

SEO is on the rise! Even though a few people have been predicting its death since 1997, SEO still continues to grow…

• Forrester Research predicts U.S. marketers will spend more than $120 billion on search, display, social media, and email marketing by 2021 …
• What’s more, Forrester says, “with half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right.”
• Statista predicts that the amount spent on SEO marketing in the U.S. will reach an impressive $79.27 billion by 2020.
• A recent report from Borrell Associates backs that prediction with a similar prediction of their own: SEO spending will grow to nearly $80 billion by 2020.
• And get this: 94% of business owners plan to increase or maintain their on-site SEO budget and 87% plan to increase or maintain their local SEO budget (according to Audience Bloom).

So, for savvy writers — like yourself — who are willing to look beyond the myths and misinformation, SEO copywriting is your biggest “unfair advantage” …

Your Ability to Write Good Copy Separates You from SEO Copywriters Who Don’t…

You see, most people who claim to know SEO know nothing about writing persuasively. They might be able to get a website to the top of the search results for a while… but that’s it.

They can’t follow up… so the traffic they worked so hard to get, leaves!

But you can do things differently!

Because you understand and know how to write persuasive copy, you know how to convert traffic into sales…

• When you research properly, you know what the audience wants.
• Armed with that research, you can write headlines that grab attention and content that hits the reader’s pain points.
• You can write naturally and convince a reader to act!

The truth is, there aren’t enough people who know how to write persuasive copy. All this means you can get better results… making you more valuable than “just an SEO person”… and more desirable than “just a writer”…

With the combination of persuasive writing and SEO copywriting skills, you can bring nearly unlimited traffic to a website. Then, you can convert that traffic to profitable leads and sales…

When you consider all this, it’s no wonder you can charge more…

How much more?

Well, let me tell you…

Just One Hour Could Mean $750 or More in Your Pocket

As I mentioned earlier, SEO copywriting isn’t scary, overly complicated, or time-consuming …

Each page can be optimized in just about an hour or so…

Here’s how it works:

1. First, you’ll do a little research to discover — or confirm — the words your visitors use when searching for your client’s website. (Don’t worry, in just a minute I’ll show you how you can learn all about this.)
2. Once you have a list of words (commonly called “keywords” or “keyphrases”), you’ll write a headline and short description for each page…
3. Next, you’ll edit the copy to make sure it flows and sounds natural, adding in the keywords and phrases, but only where they fit naturally!

And… you’re done! (Of course, there are other things you can — and should — do to make your copy even better. But, once you learn them, they’re as simple and quick as what I just described.) Send the improved copy to your client and they’ll put it online.

When it’s all finished, you can spend about one hour per page!

I’ll tell you more about that in a minute, but first…

Let’s talk about the healthy fees you can make…

It’s not uncommon for an experienced SEO copywriter to charge $750 (or more) per page of optimized copy…

But, even as a beginner, you can still charge incredible rates for the work you do!

For instance, here are the most up-to-date SEO copywriting prices — taken from what has become the industry standard, AWAI’s State of the Industry, Copywriting Pricing Guide…

Using these fee ranges, even a beginner — who has learned the ins and outs of SEO and persuasive writing — can charge $350, $500, or even $750 per page!

But as you can see, it’s possible you can make even more… charging as much as $1,500 to $3,000 for optimizing a client’s home page copy!

And your clients will gladly pay you when they see their copy attracting more readers, performing better, and — best of all — capturing more sales.

Now — the above examples are just a few of the projects you can handle as a SEO copywriter…

SEO copywriting is also a factor in pretty much every page on the web. That includes landing pages, articles, blog posts, white papers, case studies, and more!

No matter what type of copy you want to write, you can combine it with SEO to increase your value and get more clients! (That’s why we call SEO a “foundational skill.”)

So, let me introduce you to the expert who’s going to teach you how to do exactly that…

Meet the “Pioneer of SEO Copywriting” — Writing SEO Copy Since 1998

Heather Lloyd-Martin is the perfect person to teach you about SEO copywriting — and how to get paid really well for it — because she is a successful SEO copywriter herself.

Described by Forbes Magazine as the “pioneer of SEO copywriting,” she has been writing SEO copy for more than 20 years! During that time, Heather has:

• Worked with top businesses all over the world, including search engines, television networks, Fortune 500 companies, and major publishers
• Presented at hundreds of conferences, including AWAI’s own Web Writing Intensive, PubCon, Search Engine Strategies, SMX, MarketingProfs, SearchFest, Bootcamp, and more
• Quoted and cited in many publications, such as Entrepreneur Magazine, Forbes, Target Marketing Magazine, The Huffington Post, and others
• Wrote the book on SEO copywriting — literally! Heather’s book, Successful Search Engine Copywriting, is an acknowledged best-practices guide on SEO copywriting
• Has successfully trained hundreds of writers worldwide to become SEO copywriters!

You see, when people talk about SEO… most of them focus only on the technical aspect. Heather, on the other hand, uses persuasive copy combined with SEO principles.

The result is smooth, ethical copy that ranks highly in the search engines AND gets results — like increased leads and sales!

Plus, you’ll be happy to hear that Heather loves making SEO copywriting easy-to-understand and even fun!

All the Training You Need to Profit from This “Unfair Advantage” — Fast!

I first met Heather Lloyd-Martin in 2005 at an annual conference for the Direct Marketing Association. After hearing her speak about SEO copywriting, I was blown away.

Not only was I immediately impressed with her energy, enthusiasm, and abundance of experience…

But I also recognized an opportunity for AWAI writers to stay ahead of the curve… and in demand… by offering this foundational skill to their clients.

I went up after her session, introduced myself, told her I was with AWAI, and explained how I much I wanted her to train our copywriters in the art of SEO.

I was pleased to learn that she knew all about AWAI and was excited to join us.

She’s since spoken about SEO copywriting at numerous AWAI events. And today, I’m excited to announce that she’s put together a complete, how-to training program exclusively for you as an AWAI member.

It’s called SEO Copywriting Success: Grow Your Business by Driving Targeted Traffic to Clients.

It’s the only foundational program of its kind — designed to teach you how to master SEO copywriting in the quickest amount of time possible and earn a large income writing SEO copy.

In this program, Heather shows you absolutely EVERYTHING you need to start making $350, $500, or even $750 per page right away with SEO copywriting.

And remember, that’s just for starters. As you gain more experience, you could start charging as much as $1,500 per page.

In fact, she’s organized the program in such an easy-to-follow manner, you could learn this highly prized skill in under eight hours.

Imagine what that means to your freelance-writing career.

You’ll learn one of the most sought-after skills in today’s competitive market along with the potential to earn up to $1,500 for each page you write.

It can’t get any better.

So, exactly how does this program work?

Let’s take a quick tour of what’s included …

First, Heather leads you — as only a seasoned veteran can — step-by-step through the process of SEO copywriting. She’ll show you:

• What really makes SEO copywriting profitable — and how that puts you in a desirable position
• How to improve your clients’ rankings by putting certain key elements in the right place on the page. It’s easy, but most copywriters miss it!
• The “mind-reading tool” that reveals what your prospects are thinking so you can write SEO copy that instantly draws them to your client’s website
• How to almost guarantee a higher click-through rate for your clients — simply by fixing this one line of copy. (Even your client will be amazed.)

And so much more!

Heather even guides you through the “how-much-do-I-charge” minefield. She’s broken it down so well, you’ll be able to figure out your exact fee range in no time flat!

Best of all, you’ll experience your learning sessions with Heather on video, recorded at a live SEO training event.

Plus, to go along with the videos — and better guarantee your understanding of SEO copywriting — you’ll get slides, transcripts, and audio tracks.

No matter what learning style you prefer; you’ll have it with SEO Copywriting Success!

And, of course, Heather shares the most up-to-date SEO copywriting information available. Plus, she tells you exactly how to stay current for today’s best SEO practices.

To make sure you’ve taken in and fully understand everything she teaches, Heather’s even included examples — like homepages, services pages, and product pages — so you’ll know exactly what should be on each of these common pages.

SEO Copywriting Success is your clear roadmap to building an SEO copywriting career with almost unlimited potential!

Dive right in and discover how you can soon be an in-demand SEO copywriter, including …

Module 1 — (Video) SEO Copywriting Introduction and What You’ll Learn

Right away you’ll find out that there’s no reason to be afraid of SEO copywriting. As Heather will show you, writing “for SEO” is no longer the geeky X + Y = Z formula of writing.

Instead, you can do what you do well — write for your audience and speak to them conversationally.

Heather will begin with a quick overview of what to expect from SEO Copywriting Success, including:

• How to confidently choose the best word count for every article or blog post using Heather’s exact “reverse-engineering” process that ensures you never get tripped up trying to figure out what your word count should be
• Where to find the best article ideas; ones that answer the questions people are asking and help your clients rank higher in the search engines
• How to refresh or revive old content, giving it a boost in the search engine rankings
• Why voice search is the future and why you, as a writer, are perfectly positioned to take advantage of voice search

Module 2 — (Video) SEO Copywriting Defined and Google Part 1

Next, Heather will take you “back to the basics” to make sure you understand how Google works in simple, easy-to-understand terms. (This is perfect if you’re brand new to SEO copywriting or worried you may have picked up some misinformation about SEO copywriting.)

You’ll find out:

• How Google has changed over the years but always kept the same mission — and why that matters. (Hint: This ONE thing can help you “future proof” your client’s SEO copywriting strategies … so you’ll never worry again about updates that may come along.)
• Why keyword research is still a necessity. And how, in some cases, you can use it to help a small blogger outperform a huge national company.
• Why old “loopholes” in SEO — like “keyword stuffing,” paying for links, and other “black-hat tricks” — didn’t last long. And exactly what you should do today instead
• The three pillars of SEO that help a website get a better ranking. By impacting two of the three pillars of SEO, you can get a “big seat at the table” in nearly any company. Heather will explain how and why people will want your help once you understand SEO copywriting

Module 3 — (Video) Google Part 2: Content, Voice Search and More

Up next, you’ll discover how the latest Google changes mean even MORE opportunities to optimize your clients’ websites for search and help them rise to the top.

Watch as Heather reveals:

• What to do if a keyword term is “competitive” and how you can still write content that gets your client positioned highly in the search engine results
• Heather’s “trick” for knowing how many words to write. (The correct answer varies, depending on everything from your client’s industry to their audience. But Heather will show you how to stop guessing and get it right with proper research.)
• How voice search is changing the game and leading to an increased demand for more conversational copy, and why that’s a great thing for you as an SEO copywriter
• The #1 reason people are always checking their phones and how this answer can lead you to unlimited potential clients and content ideas

Module 4 — (Video) Let’s Check Out Some Keyword and Topic Possibilities!

Now Heather will lead you through the same research process she uses for finding keywords and key phrases that people might use to find a website. This is how you can make sure you’re writing content that people are already interested in.

Watch as she walks you through some examples … so you can replicate her process for a client’s website (or your own).

In this module, you’ll find out:

• Heather’s favorite free tool for gathering content ideas and getting a good amount of SEO data without paying any money
• Three places to turn if you ever hit “writers block” and run out of keyword and content ideas, including how to find what actual people are searching for and turn that information into countless articles and blog posts
• What you need to know about “position zero” and how to get your client listed there (in many cases #1 is no longer first!)

Module 5 — (Video) Dive Into the Keyphrase Research Rabbit Hole

Next, Heather explains how to expand your search and come up with a list of highly useful keyphrases that will make your client a hero to their readers and prospects! In this module, you’ll discover:

• How to let go of any tech worries and enjoy the SEO copywriting research process
• Why Google’s keyword tool is no longer the best SEO copywriting research tool out there, and the other tools Heather recommends instead
• Why you should pay special attention to trends in keyword phrases, including several examples of seasonal campaigns to capture even more valuable search engine traffic for your clients!

Module 6 — (Video) Creating Optimized Content

Then, Heather will review what you’ve learned so far and take you through some examples showing you how to weave keyphrases into your optimized, prospect-friendly, persuasive web content.

This is where everything you’ve learned so far comes together and where you’ll see your skills as an SEO Copywriter can really shine. After this module, you’ll understand:

• The four questions you should always ask yourself when investigating search terms (to make your content more valuable and useful than other websites, so you can outrank them)
• How to structure your content so it stands out from the rest, including where to find the details that will help you write a better article than what’s already out there
• Plus, she’ll show you an example of how SEO copywriting is always in flux … and just how quickly you can knock a competitor out of the search engines ranks with well-written pieces of content

Module 7 — (Video) How to Optimize a Blog Post

Up next, Heather will show you how to use keyphrases in a smart way to optimize any blog content you’re working on for clients or for your own website.

She’ll also lead you through some real-life examples and you’ll find out:

• The seven steps of Heather’s typical SEO writing process. Watch as she walks you step-by-step through an example from real-life … an example that you can replicate for your own clients
• Why you no longer need to worry about “key-phrase density” or including your keywords a magical number of times. In fact, find out why Heather says, if you find any tools called “keyword density checkers,” you should “ignore them, laugh at them, and stomp away from them” immediately
• Why Heather says — with the information you already have from the first six videos — you’re already far beyond the knowledge of a lot of SEO experts, smaller SEO companies, and even some agencies
• How to instantly spot other hot content ideas that you can pitch to your client while you’re doing keyword research (this strategy alone could be a gold mind of potential paying projects)

Module 8 — (Video) Optimized Titles and Descriptions

Web page titles and meta descriptions (also known as snippets) are very important because they’re the text that people see in Google search results.

That’s why Heather will now show you today’s best practices for optimizing titles and descriptions.

Watch as Heather explains:

• Why SEO copywriters should always be in charge of writing titles and descriptions — and how to explain this to a client who still thinks SEO is the IT guy’s job (because it’s not)
• How optimizing titles and descriptions of new or existing content can have a huge impact on its positioning and which specific type to avoid at all costs, especially if your goal is to rank at the top of the search engines …
• The in-and-outs of writing great SEO titles, including three reasons why titles are so important, five real-life examples of great titles with explanations, and Heather’s best practices for writing your own great titles

Module 9 — — (Video) Improving a Website’s Position in Google

Then, Heather will reveal how to take an existing web page and optimize it with your SEO copywriting skills, so it has a chance to rise up in the rankings.. You’ll also find out:

• Three reasons why a page may not be positioning well, plus how to use Heather’s “reverse-engineering” process to fix it — along with real-world walkthrough examples
• Four things that make “local SEO” different, plus what to watch out for when optimizing pages for clients in physical locations
• A simple “baby step” you can use to help clients get started with SEO and see some results quickly — without re-writing all their pages right away
• Plus, along with Heather’s examples of her brainstorming and researching process, she’ll give you plenty of tips for ranking higher with competitive terms and optimizing articles so they rank well and perform on social media

Module 10 — Let’s Check Out Some Fun SEO Writing Opportunities!

Next, Heather gives you some fun ideas to make your content creation easier, faster, and more profitable. These are some “low-hanging fruit” opportunities that you can use on your own website or for your clients’ websites.

You’ll also discover:

• Heather’s favorite (and the quickest) way to “write” an SEO-optimized article with over 3,000 words in only 10-15 minutes
• How to use the keyphrase research you already mastered to brainstorm hot question ideas for interviews, podcasts, and more

How one of Heather’s own clients used her methods (the same ones you’ll learn in this module) to go from no rankings to “suddenly boom, they had rankings”! (Try this with your own clients, especially those who don’t like to write, to get better search engine positions right away — with very little work on your part)

Module 11 — (Video) Now You’re Ready to Unlock Your Content’s SEO Potential + Q&A

In this wrap-up, Heather will make sure you know how to apply what you’ve learned about SEO copywriting to make a huge difference for your clients.

Plus, you’ll get the answers to several common questions about SEO copywriting, asked and recorded at a recent live SEO training event. You’ll discover:

• The simple strategy Heather uses to help clients “get more bang for the buck” for the content that you create. (Using this technique will make your job easier and bring new life to content that may already exist.)
• The main type of blog post that gets shared most often (plus, four tips to make sure your own post will get shared just as much)

How to position websites for voice search results, including what to put in your headline, how to structure your content, and more.

Module 12 — (PDF) Web Page Examples: SEO Copywriting

In Module 12, Heather gives you a quick refresher of what you’ve learned so far. Then, she shows you how it all comes together — with real-world examples of homepages, services pages, and product pages.

She even breaks down the pages section-by-section. So, you can see what you’ve learned so far in action!

Here’s some of what you’ll learn:

• How keywords appear on real websites, how to use them naturally, and what they look like in Google’s search results.
• The most important parts of a locally optimized website. Plus, the #1 way that local businesses miss the mark when it comes to properly optimizing their pages. (Hint: This is the biggest gap and the easiest to fix! Help them solve this one issue and they’ll instantly serve their customers better and get a higher search engine rank.)
• Plus, Heather’s included checklists for each of these popular projects. So, when you’re working with real clients, you’ll have no trouble impressing them every time. Simply pull up the checklists and follow along.

Module 13 — SEO Opportunities Galore!

Then, Heather takes you beyond the core pages of a website and shows you real examples of each one. Plus, you’ll find out:

• Nine important factors that all online articles should have to achieve prime positions in the search engines and get other sites linking to, talking about, and sharing your client’s website
• The seven hottest SEO copywriting projects that clients are actively seeking writers for and how each of these seven projects can create steady income streams — of thousands of dollars every month — for you
• Plus, for each type of content, Heather reveals examples, important differences to watch out for, and the answers to any questions you might run into. For instance, “How many words should this be?” or, “Where do I include links?”

Module 14 — Attracting SEO Copywriting Clients

Next, Heather breaks down the process of attracting SEO copywriting clients, setting fees, and presenting proposals. You’ll discover:

• How to make your SEO copywriting education pay for itself — over and over again! Plus, three types of clients you can work with and how to decide which ones are best for you
• What to do about the “legal side” of your SEO copywriting business. And, how a simple contract can help you avoid extra work, like rewrites, eating into your profit
• Why your own website is your best sample and five ways to make sure it’s ready to attract and impress clients
• What to charge at each skill level — beginner, intermediate, and expert — and how to determine the category you fall into. (Heather’s even included goals so you know exactly what to do if you want to move up a level.)

Module 15 — Working with SEO Clients

Finally, Heather reveals what you need to know to work effectively with clients — from the process of presenting SEO copy to working with the client’s team. Here’s some of what you’ll learn:

• Heather’s three-step system for working with SEO copywriting clients. Plus, how to create a 10-part “Project Plan” document that immediately positions you as the expert and answers your client’s first question: “How does this work?”
• How to prepare your copy before showing it to your client — including an example you can easily make in any word processing program. This simple strategy speeds up your client’s approval process — so you can get paid sooner!
• One practice that’s often overlooked but, when followed, ensures you continue to get repeat work. Do this correctly and you could write for — and get paid by — the same client for years.

As you can see, there’s a lot included in this course. No question has been left unanswered. Heather carefully designed each module of this program to give you the best real-world advice and information at every step of the process.

And, on top of that — you’ll be able to learn all the techniques and strategies Heather shares at a pace that’s comfortable for you. Whether you want to access this course at 5 a.m. or 5 p.m., you’ll be able to because the entire course is available online, immediately.

In just a few hours, you can be on the way to earning a great income with SEO copywriting!

Get Everything You Need to Create a Profitable SEO Copywriting Business Now

As we talked about earlier, what you'll learn in SEO Copywriting Success: Grow Your Business by Driving Targeted Traffic to Clients took Heather years of research and trial and error to learn and refine.

She’s been writing SEO copy since 1998… that’s 20+ years!

But, you won’t have to go through that long journey. Or worry about making costly, embarrassing, or frustrating mistakes.

With Heather by your side, you’ll know you’re using only the best SEO copywriting information!

In fact, Heather gives you the exact techniques and information she’s used for her own clients over the years… and continues to use today.

When you follow her proven instructions, you’ll learn how to merge your persuasive writing skills with SEO copywriting to create a business that will always be in demand!

So, considering that SEO Copywriting Success teaches you exactly what you need to instantly make everything you write more valuable and quickly earn as much as $750 per page, we could easily ask several hundred dollars for this program…

Remember — besides building a highly prized “unfair competitive advantage,” you’re getting:

• Fifteen robust modules where you’ll discover the ins and outs of SEO copywriting from Heather — the “pioneer of SEO copywriting” herself!
• All the training presented in many forms — video, accompanying slides, audio tracks, and even transcripts — so you can quickly learn this skill, no matter which learning style you prefer.
• Even immediate access to Heather’s exact checklists and sample tracking sheets!

Launching your business as an SEO copywriter doesn’t get easier than this!

And, since your first SEO copywriting project could earn you upwards of $750, even paying that much would be a bargain.

But, you won’t have to invest $750.

Instead, the entire foundational SEO copywriting program — including everything mentioned above — is yours for just $497!

Order Now!

A real bargain when you consider this program represents 20+ years of Heather’s tested and proven knowledge and experience.

Not to mention that other, less in-depth SEO programs go for as much as $499-$1,997. And unfortunately, often these other “programs” are little more than sales pitches designed to convince you to use a certain software, while failing to teach you how to develop your SEO copywriting services.

An expensive SEO course is not what you need. Instead, you need a complete guide designed to not only teach you SEO copywriting, but also give you the exact tools and training you need to successfully sell SEO copywriting services to your clients…

That’s why we created SEO Copywriting Success. And, priced it so affordably that you can quickly make double your investment back with just ONE page of SEO copy!

But that’s not all…

Exclusive: Three Extra FREE Bonus Reports

As soon as you place your order, you'll get instant access to all we’ve talked about so far… plus, there’s more…

Three Exclusive Bonuses to Get You Up-and-Running — and Profiting — Faster!

In SEO Copywriting Success, Heather’s not leaving your success to chance. That’s why she’s including three valuable bonuses — created specifically for AWAI members — when you get started today:

Extra FREE Bonus #1 — AWAI’s State of the Industry Report, Copywriting Pricing Guide

First, you’ll get AWAI’s “insider’s guide” to the State of the Copywriting Industry, the same guide I told you about earlier. In this jam-packed report, AWAI digs deep into the latest statistics and trends.

You’ll discover today’s top seven marketing trends and predictions, common copywriter fees, what’s working now in copywriting, and how you can make the most of it.

Here’s just some of what’s inside:

• Seven secret ingredients for copywriting that get results. Including why longer content — at least 1,500 words — works better for SEO, social media, and helping your clients stay connected to their customers.
• Why freelance writing jobs are plentiful. Plus, how to position yourself as the ideal solution for the millions of marketers scrambling to find skilled writers right now.
• Three reasons copywriting is vital to any business’ success. If you’ve ever doubted your value as a writer, pages 11 and 26 will give you the data you need to understand your true value and finally ask for the rates you deserve.

And, speaking of rates…

Inside, you’ll find a comprehensive list of fee ranges for the top 75 copywriting projects, including common SEO projects like keyword research and optimized pages.

Not sure what to charge for a particular type of SEO copywriting?

Turn to this guide and find accurate up-to-date fee ranges compiled from copywriting leaders, national resources, marketers for all types of companies, and AWAI’s own experience.

Extra FREE Bonus #2 — 10 Savvy SEO Copywriting Strategies

In this special report, Heather shares 10 of the smartest ways to bring new interest to old content, saving you time while also generating more traffic.

Here’s some of what she shares in this 18-page report:

• The one type of post that even the biggest websites use often… probably because it’s one of the fastest ways to knock out SEO-rich blog posts and articles.
• Six techniques for bringing new interest to old content and increasing your readers’ trust.
• Three places to uncover valuable article topics that position your site as an authority on any subject.
• Five steps to help old posts gain new search engine visibility. This is a smart way to leverage a site’s “low-hanging fruit” because it doesn’t take much time.

As an SEO copywriter, clients depend on you to write new content on a regular basis. Don’t worry though. With this report, you’ll never lack for ideas. Just turn to any page and follow along with Heather’s instructions, examples, and pro tips. Beating writer’s block doesn’t get any easier.

And Heather’s not stopping there. When you order today, she’s including another valuable bonus:

Extra FREE Bonus #3 — The Art and Science of SEO Copywriting Success

In this exclusive special report, you’ll discover Heather’s secret method for speeding up her SEO copywriting results.

Here’s some of what she reveals:

• Three tested and proven formulas that make SEO copywriting easy.
• Five content elements that highly shared blog posts have in common… and how to use them for the best SEO copywriting results.
• Twenty phrases that help headlines go viral on social media, including which are best for Facebook and Twitter. (Quick Hint: Combine one of these three-word phrases with your keyphrase to create viral headlines.)
• Two sales-writing acronyms that help you answer your readers’ biggest question… drawing them in and convincing them to act now.

All told, these three bonuses are easily worth over $497. But you get every single one absolutely free.

Our gift to you for giving Heather’s program a try.

Order Now!

Remember, you’re getting Heather’s exact techniques for combatting writer’s block and consistently creating sharable content that positions at the top of the search engines.

You can rest assured that these concepts work because Heather is successfully using them right now with her own clients.

Not only that, but you’re also getting a complete guide to what’s working now in SEO copywriting, along with the going rates for SEO copywriting in today’s world.

Not sure what to charge? Just open the AWAI Copywriting Pricing Guide and quote the rates you see there.

I’m not sure we could make this any easier…

But, there’s one more thing…

There’s No Risk!

Get access to SEO Copywriting Success: Grow Your Business by Driving Targeted Traffic to Clients today …

Learn from Heather how to use the foundation you already have to quickly make $350, $500, or even $750 per page — or more! — with SEO copywriting…

Use her advice to attract clients and become a valuable partner… not “just a writer”…

Even put the templates and checklists to use by rapidly turning out projects that impress clients!

In fact, try the whole program for a full month if you want.

Then, if over the next 30 days you decide SEO copywriting isn’t for you (for any reason), just give AWAI a call and you'll receive a full refund of every penny you paid — no questions asked.

Order Now!

Or if you’d prefer to place your order by phone with someone in our office, please call our Member Services team toll-free at 866-879-2924 (or 561-278-5557, if you’re outside the U.S.) between the hours of 9 and 5. (We’re in Florida, on Eastern Time.)

There’s nothing to lose, yet clients everywhere need SEO writers to get in front of potential customers…

Writers Urgently Needed

We’re at an exciting time with SEO. Clients realize, now more than ever, that they need real copywriters — who understand persuasive writing — to craft compelling copy that convinces visitors to take action.

And, you’re just the person to help them!

By writing good copy, you’re halfway there…

All you need to learn are the fundamentals of SEO copywriting… and that’s where SEO Copywriting Success will help you!

You’re just minutes away from putting this “unfair advantage” to work for you…

Plus, you’ll have Heather by your side, everything you need to start working with SEO copy clients — and making $350, $500, even $750 or more per page — in less than eight hours, and a risk-free guarantee…

Order Now!

To your success,

Rebecca Matter
President, AWAI
Founder, Wealthy Web Writer

P.S. Heather once told me the biggest mistake an SEO copywriter could make was not going for it. She said some writers are so afraid of what they don’t know; they simply don’t try…

I’d hate for that to happen to you!

That’s why I made sure everything you need is in SEO Copywriting Success: Grow Your Business by Driving Targeted Traffic to Clients.

Not only will you learn the ins and outs of SEO copywriting, but — when Heather is done teaching you all she knows — you’ll be able to confidently impress clients every time.

Plus, her templates and checklists make writing SEO copy fast and simple.

While SEO copywriting isn’t complicated, there’s no reason to go it alone! Let Heather guide you every step of the way and literally guarantee your success as a well-paid SEO copywriter.

Order Now!

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