Learn How AWAI Masters Student Elizabeth Neely Landed Her First Client – And Beat Their Control!
Masters student Elizabeth Neely recently tested our strategies for finding freelance copywriting work – with great success! Her client – a national non-profit health charity – was thrilled. Her first letter brought in a 72% increase in the number of people who responded and a 28% increase in the average donation received.
Below, Elizabeth tells us how she did it…
"It started when I got a fundraising letter from the Alzheimer Society's national headquarters. As I was coached to do in AWAI's copywriting course, I contacted them (via e-mail) and asked if I could write a fundraising letter for them. After some phone tag, I spoke to the development director. She asked to see some samples of my writing. I faxed two of the assignment letters I wrote from the course to her on Friday. She liked what she saw, and by Monday I had my first assignment – thank you notes for donors.
"That went well, so I was asked to write a fundraising letter. I did additional research to supplement the background materials they gave me. And I managed to complete the letter in less than a week.
"After one revision, my letter was in the mail. And my client was very pleased with the results – a 72% increase in the number of people who responded and a 28% increase in the average donation received.
"Since then, they've asked me to write four more letters for them."
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