Learn How AWAI Masters Student Elizabeth Neely Landed Her First Client – And Beat Their Control!

Masters student Elizabeth Neely recently tested our strategies for finding freelance copywriting work – with great success! Her client – a national non-profit health charity – was thrilled. Her first letter brought in a 72% increase in the number of people who responded and a 28% increase in the average donation received.

Below, Elizabeth tells us how she did it…

"It started when I got a fundraising letter from the Alzheimer Society's national headquarters. As I was coached to do in AWAI's copywriting course, I contacted them (via e-mail) and asked if I could write a fundraising letter for them. After some phone tag, I spoke to the development director. She asked to see some samples of my writing. I faxed two of the assignment letters I wrote from the course to her on Friday. She liked what she saw, and by Monday I had my first assignment – thank you notes for donors.

"That went well, so I was asked to write a fundraising letter. I did additional research to supplement the background materials they gave me. And I managed to complete the letter in less than a week.

"After one revision, my letter was in the mail. And my client was very pleased with the results – a 72% increase in the number of people who responded and a 28% increase in the average donation received.

"Since then, they've asked me to write four more letters for them."

To share your success stories or comments, please contact us.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: May 21, 2001

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)