Success Story:
Masters Student Beth Erickson Tells Us How She Got Not Just Her First Client – But Her First Four!

"I've made WAY more so far this month (it's only the seventh of June) than I did in my best month of tailoring. How 'bout that?"

The above quote is from a recent letter we received from Masters Student Beth Erickson. We asked her how she landed her first client…

BE: When I got home from the AWAI Bootcamp last October, I studied all the materials again; particularly the session entitled "Getting Clients by Selling Yourself." I figured, Why not give it a whirl? So, I drafted my own direct mail letter selling my services as a copywriter – and mailed it to about 25 local businesses.

I got a client from that mailing! I was thrilled and terrified at the same time. I applied all my AWAI secrets to that first job … and it worked. The client, the largest alcohol and drug treatment facility in central Minnesota, asked me to write their annual fundraising letter. It did very well. Now, every 3 months I send 20 – 30 sales letters to various businesses in the area. I've picked up another 3 clients in the last 6 months. One of those clients is a large regional hospital and they've given me 4 more projects this month alone – with lots more to come.

And, did I mention that I live in rural Minnesota? If I can find work here, AWAI students shouldn't have any trouble finding work anywhere.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: June 18, 2001

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