Success Story:
Masters Student Rich Silver Tells Exactly How He Got His Foot In the Door of Mutual of Omaha

Inspired by ETR Messages #265 ("Start Your Little Black Book of Powerful Contacts") and #270 ("How to Use Your Little Black Book"), Masters student Rich Silver made a phone call that jump-started his copywriting career.

Below, Rich tells us how it happened …

"I got in touch with my Mutual of Omaha insurance agent and told him I was a copywriter. He told me he could really use some marketing help. As a freebie (to possibly open some doors), I wrote a sales letter for him that he was thrilled with. He showed it to the Mutual of Omaha district sales manager for Oregon and Washington. The manager thought it was great and wanted to meet me. As a result of that meeting, I'm now writing a sales letter for him targeting people with diabetes.

"The manager also put my name in front of the head of marketing for Mutual of Omaha nationwide. She wants to see my diabetes sales letter – and if she likes it, she may have me help write copy for various nationwide marketing campaigns they have coming up."

To share your success stories or comments, please contact us.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 4.0
Published: June 4, 2001

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)