P.S. Practice: 5 Ways to Create a Powerful and Passionate P.S.
Some readers go straight to the P.S., so it's got to be good. Here are five secrets for creating a strong and effective "afterclose" for your sales letters:
Restate benefits. The easiest way to evoke emotion is to remind your prospect of all the wonderful things your product or service will bring him/her. I'm talking about restating benefits.
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Make another promise/introduce a surprise benefit. Hold back one (or two) strong benefits or promises from your letter and introduce them here. This will throw your prospect over the edge.
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Provide more credibility. Give your reader an extra dose of credibility – an ironclad reason to believe that you and/or your product or service are the real thing.
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Communicate urgency. Motivate your prospect to take action. This is very important, as most people are procrastinators. So the P.S. gives you an opportunity to remove any foot-dragging on the part of your prospect by reminding him/her how important it is to act right away.
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Restate/expand your guarantee. Remember, you can never mention your guarantee too many times. If you want to remind your prospect that he/she has, in fact, nothing to lose – if you want to spell out your terms further – you can do it right here.
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Have you got the general idea? Are you ready to try writing some P.S.s of your own?
OOPS! I ALMOST FORGOT!
There's one more powerful type of P.S. You can use it to introduce a new premium or bonus.
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Did you notice how that worked? You thought we were done giving you information about the P.S. And now, you're pleasantly surprised to find another very useful angle. Done right, the P.S. can't help but please and surprise.
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