Quick Tip:
Peter Beutel on Getting Clients

Recently, we asked AWAI Board Member Peter Beutel for advice on how to get clients. Here's what he had to say:

"I follow the basic philosophy that you must give more than you get. After all, your client will be happy to pay you if you make him money – hopefully many times the money that your services cost him.

"Early in my career, I studied potential clients' direct mail packages and then composed long memos, unsolicited, that offered good ideas on how to improve their current packages. Eventually, a customer saw the benefit in something I had sent him and hired me.

"Many times it is better to tweak an existing package than to start with a totally new one. It's cost-effective because it rejuvenates a campaign that has proven success already."

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: December 3, 2001

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