Idea Starters:
52 Headline Archetypes to Get Your Creative Juices Flowing

Research shows that certain "types" of headlines work better than others. For instance, "how to" and "question" headlines can be very effective at drawing your prospects into the copy.

Below is a list of headline archetypes that work. Use them to spark ideas for creating winning headlines for your packages.

  1. How To (ACCOMPLISHMENT) By (DOING SOMETHING UNEXPECTED)
  2. How To (ACCOMPLISHMENT) In (TIME FRAME)
  3. How To Turn (PROBLEM) Into (BENEFIT)
  4. How To Get (GOAL) From (SOMETHING COMMON)
  5. How To Improve Your…
  6. How To Start…
  7. How To Have…
  8. How To Make (SOMEONE/SOMETHING) Do (SOMETHING GREAT)
  9. (PROBLEM) – How To Fix It
  10. How To Get Free (PRODUCT/PROGRAM)
  11. How You Can (ACTION) In The Next (TIME FRAME)
  12. How An Uninformed (PERSON/ACTION) Made A Fortune In (BUSINESS TYPE)
  13. How An Unexpected (EVENT) Changed My (SITUATION)
  14. How I (ACCOMPLISHMENT) In (TIME FRAME)
  15. How I (ACCOMPLISHMENT) By (SOMETHING UNEXPECTED)
  16. How I Improved My (PROBLEM)
  17. (#) Ways To (PROMISE)
  18. (#) Ways To Avoid (PROBLEM)
  19. (#) Steps To …
  20. (#) Ways To …
  21. (#) Ways To Beat (PROBLEM)
  22. Get Rid Of Your (PROBLEM) Forever!
  23. Buy No (PRODUCT TYPE) Till You've Seen (PRODUCT NAME OR DESCRIPTION)
  24. Read This And (PROMISE/THREAT)
  25. Dare To Be …!
  26. Read This Or (THREAT)!
  27. What Makes …?
  28. Do You Make These Mistakes In …?
  29. Want To Be (BETTER CONDITION)?
  30. (PROBLEMS) – Which Do You Want To Overcome?
  31. (PERSONALIZED GREETING), Here are (#) (PRODUCTS) Of Interest To You. Which (#) Do You Want Free?
  32. Are You Ever (PROBLEM)?
  33. Tired/Fed Up With (PROBLEM)?
  34. Should You (SOMETHING YOUR PROSPECT IS THINKING ABOUT DOING)?
  35. Are You …?
  36. Are You Ashamed Of (PROBLEM)?
  37. Secrets Of (SOME KIND OF EXPERT)
  38. What Never Ever To (COMMON CHORE/ACTION)
  39. The Truth About …
  40. What You Should Know About …
  41. The One Sensible Way To …_
  42. What Every (PERSON) Should Know
  43. The Secret Of …
  44. Why …
  45. What It Takes To …
  46. What Everybody Ought To Know … About This (BUSINESS TYPE)
  47. Little Known Ways To (BENEFIT)
  48. The Wrong Way And The Right Way To (DO SOMETHING DIRECTLY RELATED TO YOUR BUSINESS)
  49. The Secret Of (ACCOMPLISHMENT)
  50. When Experts (FAILURE/PROBLEM) – This Is What They Do
  51. The Secret Of … – Yours If You Qualify
  52. Your (SOMETHING IMPORTANT TO YOU) Is In Imminent Danger
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Average: 5.0
Published: November 14, 2002

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