Four Easy Ways to Add Urgency to Your Copy

Headlines and copy work better when they contain a sense of urgency – a reason to act now instead of later.

Here are four easy ways to add that urgency to your copy:

  1. Promise quick results. Example: "Get rid of foot pain – in just 7 days!"
  2. Put a deadline on your offer. Example: "To get Product X, you must reply by February 15, 2003. After that, it's too late."
  3. Offer a quick-response bonus – an extra free gift if they reply within the next 10 days: Example: "Act now and you will receive a FREE bonus – an exclusive interview with Katherine Harris on audiocassette, not available in stores."
  4. Add a time element. Example: "How To Make $100,000 Working At Home This Year" is stronger than "How To Make $100,000 Working At Home."

[If you don't already subscribe to Bob Bly's eletter but would like to, simply visit: and sign up today. Bob Bly is not only a published author of over 50 books, business consultant, and six-figure copywriter, he's also on AWAI's Board of Director's for both our Copywriting course and our new Graphic Design Success Program. Bob knows his stuff. When you're signing up for his eletter, take a minute to check out his background and resources page.]

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: January 27, 2003

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