It's Good to Know:
When You're Writing to the Health Market

According to the U.S. Census, there are approximately 76.1 million Americans – or 29% of the U. S. population – who belong to the Baby Boomer generation. Most Boomers will tell you they refuse to take old age lying down. They plan to be agile, pain-free, and in fine form well into retirement.

As the Boomers get older, demand for health-related merchandise will grow and the number of products in the marketplace will multiply to fill this demand. This means that the amount of work available to you will increase as well.

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:

•  
• 1
• 2
• 3
• 4
• 5

No ratings yet

Published: January 13, 2003

Facebook   Twitter   Pinterest   LinkedIn   Email a Friend

Related Content:

• Why You Should Consider Writing for the Health Market
• Quick Tip: An Extra Step You Have to Take When Selling to the Alternative-Health Market
• Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 2
• Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1
• More from The Golden Thread

1 Response to “It's Good to Know: When You're Writing to the Health Market”

1. Well, what I read was very good and informative, but it wasn't very long. I expected it to be much longer.

   Chacota55 – February 24, 2015 at 8:22 pm

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

Display Name*:
This name will appear next to your comment.

Email Address*:
Your email is required but will not be displayed.

Comment*:
Text only. Your comment may be trimmed if it exceeds 500 characters.

Too hard to read? See a new image | Listen to the letters

Type the word above*:
Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

Submit Comment (*all fields required)