It's Good to Know:
When You're Writing to the Health Market
According to the U.S. Census, there are approximately 76.1 million Americans – or 29% of the U. S. population – who belong to the Baby Boomer generation. Most Boomers will tell you they refuse to take old age lying down. They plan to be agile, pain-free, and in fine form well into retirement.
As the Boomers get older, demand for health-related merchandise will grow and the number of products in the marketplace will multiply to fill this demand. This means that the amount of work available to you will increase as well.
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