More on Headlines: 25 Headline Archetypes to Get Your Creative Juices Flowing

Research shows that certain "types" of headlines work better than others. Last week we talked about using FREE reports to increase response rates. And we already know, "how to" and "question" headlines can be very effective at drawing your prospects into the copy.

Below are even more headline archetypes that work (see issue #44 in our Golden Thread archives on the website for more). Use them to spark ideas for creating a winning headline for your next package.

  1. Free Report Tells You (BENEFIT)
  2. Free! Our Latest Opinion On …
  3. Double Your Money Back If This Isn't The Best (PRODUCT TYPE) You've Ever (VERB ASSOCIATED WITH PRODUCT)
  4. (PROMISE), Or Your Money Back
  5. Let Me Help You (ACTION) In (TIME FRAME)
  6. Give Me (#) Days And I'll (PROMISE)
  7. Make A Million By (ACTION) In (TIME FRAME)
  8. The Fastest And Easiest Way To (BENEFIT)
  9. Amazing Techniques For (ACCOMPLISHMENT)
  10. When (PROBLEM HAPPENS) – And What To Do About It
  11. You (SIMPLE ACTION) – We Do The Rest
  12. Do You Recognize The (#) Early Warning Signs Of (PROBLEM)?
  13. See How Easily You Can (ACCOMPLISHMENT)
  14. You Don't Have To Be (SOMETHING GREAT) To (DREAM ACCOMPLISHMENT)
  15. Thousands Have … Now You Can!
  16. Science Finds …
  17. Thousands Now … Who Never Thought They Could
  18. (ACCOMPLISHMENT) Like A/An (EXPERT)
  19. The Greatest … In (#) Years
  20. 15 Events That Will Change … In (TIME FRAME)
  21. Desperate Man (ACCOMPLISHMENT) By (SOMETHING UNEXPECTED)
  22. Man Who (SOME UNEXPECTED ACTION) Gets (SOME UNEXPECTED BENEFIT)
  23. The Ultimate/World's Greatest (PROGRAM/PRODUCT)
  24. A Rare Opportunity To (ACCOMPLISHMENT)
  25. Be One Of The First To Enjoy (PROMISE)

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: March 3, 2003

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