Writing Order Devices
When you're working on a package, don't wait until the last minute to complete the order device.
Instead, start working on the order device right away. Start by looking for a similar package with a strong order device. Then copy the order device and use it as a template for your package.
Your order device should match the tone and voice of your letter. So, as you start writing the letter, revise the order device as you go. Make sure it restates the promise and primary benefits. Remind your prospect why he's buying.
The order device can make or break your sale. So go over it at the end like you're seeing it for the first time. Make sure all of the elements are there and that you've made it easy for your prospect to say "yes!"
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