Quick Tip:
Writing Order Devices

When you're working on a package, don't wait until the last minute to complete the order device.

Instead, start working on the order device right away. Start by looking for a similar package with a strong order device. Then copy the order device and use it as a template for your package.

Your order device should match the tone and voice of your letter. So, as you start writing the letter, revise the order device as you go. Make sure it restates the promise and primary benefits. Remind your prospect why he's buying.

The order device can make or break your sale. So go over it at the end like you're seeing it for the first time. Make sure all of the elements are there and that you've made it easy for your prospect to say "yes!"

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: May 5, 2003

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