Why You Should Consider Writing for the Health Market

If you're looking for a niche market, why not explore one that offers several options to you as a copywriter? The health industry.

For instance, you could work in the lucrative prescription-drug sector. In 2001, total prescription-drug sales totaled over $172 billion. Of those sales, it is estimated that $20 billion was spent on mail-order sales of prescription drugs. In this arena, you can write Web and e-mail-based sales copy for mail-order pharmacies or large pharmaceutical companies.

The weight-loss industry is another huge market to consider. Americans spend $30 billion each year trying to lose weight – on things like diet foods and sodas; diet books, videos, and cassettes; appetite suppressants; and other commercial programs. Like prescription drugs, many of these products are sold through the mail and over the Internet.

Another option is to cash in on the nutritional-supplement market. According to the Nutritional Business Journal, Americans spend $17.7 billion on vitamins, minerals, herbs, and other specialty supplements. Many companies sell their products through the mail, and they need good copywriters to promote their products.

Finally, there's the information market. Information on everything from alternative treatments for deadly diseases to reversing the aging process is provided in books, magazines, and newsletters. All sold through packages produced by copywriters like you!

[You can learn insider secrets for writing to this little-known, fast-growing and very lucrative sector of direct marketing in AWAI's brand new special program, Secrets of Writing for the Health Market. This one-of-a-kind course includes a spec assignment plus a directory complete with full contact information for over 400 health marketers. Click here for more details. ]

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: June 30, 2003

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