The Importance of Repeat Clients
Being a successful copywriter takes more than just knowing how to write good copy. You also have to promote yourself and have good client service. Lots of people can write copy, but they don't know how to get and keep clients.
The one area we don't talk about much is client service. You don't want assignments; you want clients. Too many freelance writers fail to realize that profits are in repeat orders for the same client – and do not do nearly enough to cultivate good client relationships.
To succeed in this business, you must remember that it's all about your client. Your goal is to make them look good and succeed. After all, your success hinges on their success. So think and act like you are your client's partner. Give your client advice that profits him, not you.
And make sure you always make your client's job easier. Clients love a writer who writes good copy – but if they have a choice between hiring two good copywriters, they will always go with the one who is easier to work with. Wouldn't you?
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »