A Note of Encouragement

A few months ago, I encouraged you to take AWAI up on their ongoing $10,000 challenge to beat their control. I hope you will take me up on my recommendation.

At this year's bootcamp, Katie Yeakle presented me with a $10,000 check for the letter I submitted earlier this year! I was exhilarated and, yes, surprised. After all, just one year ago, I was sitting behind a desk crunching numbers for an engineering firm. Now, I've been paid $10,000 for a single sales letter!

I tell you this not to boast but only to illustrate the point that it can be done. All it takes is a little research, discipline, and application of the skills taught in the copywriting course.

Here's a glimpse at how quickly taking the course dramatically changed my life …

I enrolled in the basic program in January 2001.

By July of that same year, I was totally over my current job, so I enrolled in the coaching program to accelerate my transition into copywriting.

That September, I attended my first bootcamp – and that's when things really started to take off.

By January 2002, AWAI accepted my spec assignment from the bootcamp and I got my first copywriting check.

I believe it was early March when AWAI started giving me additional writing assignments. At this point, I was still a little hesitant about selling my copywriting services so I was getting work only from AWAI.

In June, however, I received an assignment for VitalMax Vitamins. And it became their control!

I even get assignments with one of my dream clients, Nightingale-Conant

Soon I had all the work I could handle (without handing out a single business card) and I quit my 18-year environmental career in September 2002.

In January 2003, I wrote a letter for AWAI's $10,000 Challenge. And in September, I received that check for $10,000!

So, you see, it really is possible. If a scientist who once despised the very thought of marketing can win $10,000 for a single sales letter, so can you!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: November 3, 2003

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