A Note of Encouragement

A few months ago, I encouraged you to take AWAI up on their ongoing $10,000 challenge to beat their control. I hope you will take me up on my recommendation.

At this year's bootcamp, Katie Yeakle presented me with a $10,000 check for the letter I submitted earlier this year! I was exhilarated and, yes, surprised. After all, just one year ago, I was sitting behind a desk crunching numbers for an engineering firm. Now, I've been paid $10,000 for a single sales letter!

I tell you this not to boast but only to illustrate the point that it can be done. All it takes is a little research, discipline, and application of the skills taught in the copywriting course.

Here's a glimpse at how quickly taking the course dramatically changed my life …

I enrolled in the basic program in January 2001.

By July of that same year, I was totally over my current job, so I enrolled in the coaching program to accelerate my transition into copywriting.

That September, I attended my first bootcamp – and that's when things really started to take off.

By January 2002, AWAI accepted my spec assignment from the bootcamp and I got my first copywriting check.

I believe it was early March when AWAI started giving me additional writing assignments. At this point, I was still a little hesitant about selling my copywriting services so I was getting work only from AWAI.

In June, however, I received an assignment for VitalMax Vitamins. And it became their control!

I even get assignments with one of my dream clients, Nightingale-Conant

Soon I had all the work I could handle (without handing out a single business card) and I quit my 18-year environmental career in September 2002.

In January 2003, I wrote a letter for AWAI's $10,000 Challenge. And in September, I received that check for $10,000!

So, you see, it really is possible. If a scientist who once despised the very thought of marketing can win $10,000 for a single sales letter, so can you!

Work with the AWAI Team on a Real Writing Project!

“Simulated Training” is AWAI’s newest interactive learning where you get to work directly with AWAI’s copy chief on a real writing project.

Not only will you experience what it’s like to write for a real client — you’ll learn what to do at every stage of the writing process … plus you’ll get live personal feedback on your writing.

And right now, we’re offering a limited number of spots FREE to members of our highest level of learning.

Go here now for full details …


Click to Rate:
No ratings yet
Published: November 3, 2003

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)