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home2004 April Stronger Headlines and Teasers

Quick Tip:
 6 Ways to Make Your Headlines and Teasers Stronger

  1. Review the core complex.
  2. Study past examples.
  3. Write many of them.
  4. Say them out loud.
  5. Subject them to the 4U's.
  6. Test them with a panel review. (See Three Steps to Writing Better Copy.)
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: April 19, 2004
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