Quick Tip:
6 Ways to Make Your Headlines and Teasers Stronger
- Review the core complex.
- Study past examples.
- Write many of them.
- Say them out loud.
- Subject them to the 4U's.
- Test them with a panel review. (See Three Steps to Writing Better Copy.)
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Published: April 19, 2004
With specific "why to's" and "how to's",this section gives basic information on how copywriters write.
Without the structure of each piece, the copywriting will fall short of its maximum impact. A email letter is different from white paper in content purpose, and voice. Both are persuasive, but in contrasting ways.
These specific types of writings distinguish copywriting from others prose.
Janet Kirkpatrick Copywriter AWAI trained –