Our Goals For 2005

What are your goals for the coming year? Have you even thought about them? If you haven't, you might want to think about the old adage: If you don't have a goal, how do you know when you get there?

We asked a number of our students and associates to tell us their goals for 2005. We hope their answers encourage you to write (yes, WRITE) your own set of goals.

Here they are … presented somewhat alphabetically:

Michael Masterson

I'm "Mr. Goals." I believe in them. I do them … follow them … preach them.

This year, as usual, I'll have four top personal goals … one in each area of my life.

  1. Health: Get my neck stronger.
  2. Business: Get several of my newer businesses up and running on their own.
  3. Personal: Write more fiction.
  4. Social: Continue and advance the work I'm doing in Nicaragua.

Bob Bly, Master Copywriter

  1. Increase, through study, my mastery of direct-mail and online copywriting.
  2. Finish the science book I am writing for BenBella Books.
  3. Prepare revised editions of "Secrets of a Freelance Writer" and "Copywriter's Handbook."
  4. Develop and write at least one new home-study course for Agora Learning Institute.
  5. Successfully publish and market an e-book on a consumer topic (not write it; I already have too many books to write).
  6. Increase my knowledge of stocks, options, currencies, and other investments so I can write more effective copy for financial newsletter publishers.

Lisa Bruette, Director of Business Development & Marketing, Agora-Florida

My goal for 2005 is to start my second stream of income by launching my own business. I have already finalized my yearly goals. I'm now planning my monthly and weekly goals to make sure it happens this year.

Helen Buttery, Director of New Product Development, AWAI

  1. Continue to improve my health, my wealth, and my knowledge.
  2. Accomplish the goal of saying "NO" to those things that detract from those goals.

Charlie Byrne, Senior Writer/Editor, ETR

Have my dream getaway cottage in Maine "under construction."

Catherien Cairns, AWAI Student … now Freelance Copywriter

  1. Start earning $6,500 per month by getting a client who can pay $5,000 per project, plus royalties.
  2. Close the deal on the 3-bedroom home on the lake where I live.
  3. Work on my next self-promotion campaign to make all this happen.

Maggie Crowel, Director of Product Development & Operations, ETR

Begin a daily exercise routine to improve my health!

Monica Day, AWAI Student … now Freelance Copywriter

  1. Focus on quality over quantity so I can write a 7-figure control this year.
  2. Increase my income by 25%.
  3. Maintain more balance in my life. In other words, to take better care of my health and enjoy more time with my family than I did this past year.

Vic Elias, AWAI Student … now Freelance Copywriter

  1. Double my income by increasing the quality and quantity of my writing.
  2. Use what I learned in '04 to create the strongest promotion in my industry for the coming year.

Beth Erickson, AWAI Student … now Freelance Copywriter

  1. Continue studying copywriting by reading one sales letter per day and at least one copywriting book every 2 weeks.
  2. Keep growing my personal client list.
  3. Double the subscription numbers for Writing Etc. (FilbertPublishing.com's free e-mag for writers).
  4. Jump deeper into direct mail by mailing our own packages on a regular basis.
  5. Continue to develop more products for Filbert Publishing.

Denise Ford, Conference & Communications Director, ETR/AWAI

Make the conference we put together for October 2005 the best one yet – in terms of participation, expectation, and delivery of what we promise. The staff is committed to making these events "turning points" in our students' and our own lives.

John Forde, Master Copywriter

Streamline and simplify. Specifics?

  1. Lose 15 pounds.
  2. Produce twice as much copy for half as many products.
  3. Turn a few dozen articles into three new e-books on writing.

Nancy Hanley, AWAI Student … now Freelance Copywriter

I love to write, love to think about what I am going to write. So a true and honest goal is to produce words that are acclaimed by AWAI. After all, this would be the ultimate accolade.

Janice Johnson, AWAI Graphics Student

  1. Improve my knowledge of the Web. I've learned a lot over the past year, but the Web changes daily.
  2. Use what I learn to improve the way I can help others even more in their businesses. I really enjoy this!

Don Mahoney, Master Copywriter

  1. Crank my copy up yet another notch (for my new business).
  2. Reshape my body with my new trainer.
  3. Buy a new waterfront house on Miami Beach.
  4. Remodel my summer house in New York … and have the time to get there.

April Morelock, AWAI Student … now Freelance Copywriter

  1. Pull in four spec assignments (one each month for the first four months) and land my first big client by April 2005.
  2. Use the money generated from my expanding copywriting and graphic-design business to pay off several loans … and buy my ticket for Bootcamp next fall.

Linda Rvero, AWAI Student … now Freelance Copywriter

My professional goal is very simple in words, less simple in execution: Earn $50K from my writing in 2005. That's it!

Malcolm G. Smith, AWAI Student … now Freelance Copywriter

  1. Move to Florida.
  2. Marry the most wonderful woman in the world.
  3. Expand my business.
  4. Work on two books for publication.

Jennifer Stevens, Master Copywriter and AWAI Grammar Maven

On the copy front, I have two primary goals: I want to work less – and make more. This means conditioning myself to say "no" to those jobs that don't pay royalties. I'm terrible at saying "no." But I'm going to be better about it this year.

Jenny Thompson, Agora Health Publishing and Health Sciences Institute

Wait to hear other people's ideas before I introduce mine. As a business leader, it's easy to fall in love with your own ideas or be eager to move things along. But the best ideas can come from any source, so I want to make sure I hear more of them.

Nick Usborne, Master Copywriter

  1. Land one or two regular, big clients. In 2004, I had too many one-time clients and didn't manage to land a big client that turned into a regular client, month after month.
  2. Get better organized. This means running my business more efficiently, planning my workload more carefully, and following up with clients and prospects on a more regular basis.
  3. Follow my own "Golden Rule." I'm a good copywriter, but can be a terrible organizer. The Rule: Whatever task you are least looking forward to, do it first and get it out of the way.

Will Newman, Copywriter, AWAI Coach, and Editor of The Golden Thread

  1. Get two packages in the mail for the nonprofit market.
  2. Update my website (after 5 years!)
  3. Get two articles from The Golden Thread published in DM News.
  4. Increase the usefulness of The Golden Thread for all subscribers.
  5. Help get my town's local family resource center funded for the next five years.

Katie Yeakle, Executive Director, AWAI

  1. Take my public speaking skills from painful to enjoyable (for both me and the audience!)
  2. Improve my tennis game so I can win a match off my boyfriend.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: December 27, 2004

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