Quick Tip:
Using Old, Forgotten Business Cards to Develop Your Client Base

My first sales job was lousy, but I was fortunate to work for a man who taught me many lessons before I quit. One lesson: “Ask everyone you meet for a business card – no matter what they do. After you’ve exchanged business cards, write a brief description of the person and his business on the back of the card. Put the cards in a drawer. Never throw them away. Do this and, eventually, you’ll have all the contacts you need to do anything you want.”

I took this advice to heart. And when I decided to get paying customers while still in the AWAI Accelerated program, I turned to those business cards. These contacts – the result of years of collecting – became my first potential-client database.

Admittedly, some of these cards were useless for my purposes. But it’s out of this collection that I landed my first paying client … and $28,000 in fees. [Ed. Note: See today’s main article to learn how John did it.]

It’s never too late to start this practice. It will augment all the other means you should be using to build your database of potential clients.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: January 24, 2005

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