Using Old, Forgotten Business Cards to Develop Your Client Base
My first sales job was lousy, but I was fortunate to work for a man who taught me many lessons before I quit. One lesson: “Ask everyone you meet for a business card – no matter what they do. After you’ve exchanged business cards, write a brief description of the person and his business on the back of the card. Put the cards in a drawer. Never throw them away. Do this and, eventually, you’ll have all the contacts you need to do anything you want.”
I took this advice to heart. And when I decided to get paying customers while still in the AWAI Accelerated program, I turned to those business cards. These contacts – the result of years of collecting – became my first potential-client database.
Admittedly, some of these cards were useless for my purposes. But it’s out of this collection that I landed my first paying client … and $28,000 in fees. [Ed. Note: See today’s main article to learn how John did it.]
It’s never too late to start this practice. It will augment all the other means you should be using to build your database of potential clients.
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