Success Story:
Janna Legg Lands Her First Job

AWAIer Janna Legg recently landed her first client … shortly after turning in her restaurant assignment. We thought you would like to hear how she was able to get her first paying gig as a copywriter so quickly, so we interviewed her at her home in Virginia to get the full story.

TGT: Congratulations on getting your first client so quickly, Janna. Can you start by telling us what you did before becoming a copywriter?

JANNA: I used to run a business in the music industry that helped artists and music businesses build their success. My business did well, but the industry hit one of its inevitable, long downturns. I decided it was time to look for a more stable career. My lawyer suggested I look into advertising, so I turned to the Internet. A Google search brought me to AWAI. I liked what I saw and enrolled in the Accelerated Copywriting program.

TGT: Tell us about your good news … and how it happened.

JANNA: I was at the very beginning of the program. When I got the restaurant assignment, I was determined to do my very best work on it. I was encouraged by the review, so I decided to start looking for a client while still doing the program work.

I wanted to work with a foundation or nonprofit. I did extensive research – much of it on the Internet – and came up with a long list of potential clients.

I like speaking on the phone and having person-to-person contact, so I started making calls. I was playing to my strengths by doing this. After a few calls, I caught the interest of a nonprofit whose work I believe in – Help U.S. Troops ( They offer Active Duty military personnel and their families a way to relieve the impact of unexpected financial crises.

TGT: What did you do for them … and how did you approach the contract?

JANNA: They wanted me to do an appeal letter to boost donations. I researched the company and their work thoroughly. I researched the type of people who would donate to them … starting with myself. I researched everything I could.

I went beyond what they asked me to do initially, because I wanted to make sure this first client was satisfied. I also charged less than I normally would, because I know how important these first few contracts are in building later success. And I applied all the skills I learned in the program.

I ended up writing the appeal letter, a thank-you note for donors, the reply letters and envelopes, copy for direct email campaigns, and the text of public service announcements. I even arranged for radio interviews for my client.

I’m excited that my first project will be mailed to 300,000 recipients. Plus, I feel I’ve had the opportunity to help a cause I truly believe in … and get paid for it. It feels good to succeed. I am so glad I found AWAI!

TGT: What’s next for you?

JANNA: I’m currently looking for my second client while still working with this first one.

TGT: Finally, do you have any "words of wisdom" for our readers?

JANNA: First, I urge all AWAIers to study the program materials thoroughly. The skills you learn there are the foundation for your success.

Second, successful marketing is all about research. Do thorough research … for everything you write.

Third, do it right. The restaurant assignment. The live assignments. Your first paying assignment. DO … IT … RIGHT.

Enrollment NOW Open for
Circle of Success

Only a few times a year, we open the doors into this exclusive group that will put you on the fastest path to becoming a highly paid, in-demand copywriter. This is the absolute highest level of hands-on learning offered anywhere in our industry.

Every resource is available at your fingertips along with live learning, guided mentoring sessions, professional copy reviews, access to clients, FREE admission to Bootcamp and more! But spots go fast.

Here’s how to reserve your place.

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Average: 4.0
Published: July 11, 2005

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