From the IFD Mailbag …
Launch Your Graphic Design Business

Hello, everyone!

We've got two questions in the Mailbag this time. First, this one from Ron, who asks …

What promotional pieces do I need to get started – business card, letterhead, brochure? And do I need to get them printed by a professional print shop?

Ron, this is what master-designer Lori Haller has to say on the subject of self-promotional material:

“Starting out with an unforgettable company name and setting yourself off from the pack is your top goal.

“Then create a business card that represents what you can do. Make sure to include a phone number where you can easily be reached, along with your fax number, your easy-to-remember email address, and your website address (if you already have one set up). If you don't yet have a website, that can be on your "wish list" as you grow you business.

“Your promotional materials do not have to be expensive or lavish. Something clean and neat and professional that gets attention – presented with your positive and helpful "can-do" attitude – is more than enough. Those are the things people will remember … and they will call you in the future.”

Now let's see if we can answer this question from Ed …

I'm ready to start on the Graphic Design Challenge 2 “Confessions of a Self-Made Multimillionaire,” but I need:

-- the measurements of the cover

-- the measurements of the book pages

-- the margins used for the book pages

Thanks for your help.

Thank you for your inquiry, Ed. The measurements for the book are 5 ½ inches wide by 8 ½ inches long. The outside is full color; the color to be used inside the book is black.

As a designer, your task is to determine what the correct margins should be. You want to make sure the pages do not look cramped with copy. At the same time, they should not have uneven or overly wide margins either. The copy should be clean and easy to read.

Use design elements wisely to give structure to your copy and provide breaks for the eye. Keep in mind everything you have learned in the course. And most of all – Have Fun!

Until next time …


The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: July 14, 2005

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