A Cold-Calling Tip on Getting Clients
Your attempts to land clients may get bogged down if you can’t reach the important decision makers. Often screeners (assistants, secretaries) stand between you and a new job.
Treat screeners with respect and, if they seem receptive and friendly, try to engage them as your allies. But don’t involve them in discussions about copywriting, marketing, or the services you offer.
Simply ask, "Is [name] the person in charge of marketing?" If the answer is "Yes," ask to be connected. If the answer is "No," ask who you should speak with.
You’ll have a better chance of reaching decision makers directly if you make your calls when they are likely to be in the office but not busy – before 9 a.m., after 5 p.m., or during lunch.
Once you reach the decision maker, ask only three questions:
- "Are you the person in charge of marketing?"
- "Do you use freelance copywriters?"
- "What would it take for me to be considered for a copywriting assignment from you?"
His answer to your third question will tell you everything you need to know to land a job with that company.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »