From The Golden Thread Mailbag …
Copywriters’ Group

Before I get to your letters, here’s something that will be of interest to those of you who live in the Atlanta area. Two AWAI copywriters – Krista Jones and Eric Lynch – are launching a local copywriters’ group.

Being part of a copywriters’ group is a tremendous way to improve your writing by having other copywriters evaluate your copy and offer constructive criticism. It’s also a great way to help you come up with ideas and angles you might never have thought of.

So if you’re a copywriter in the Atlanta area (novice or experienced), email Eric at or call him at 404-643-5379 (mobile).

Now, here’s our first question, from Elisha O.…

"I have an idea for a self-mailer to the holistic market. I don’t have any idea how to actually turn it into a sales letter like those I get in the mail (almost daily!). I want to sell an in-depth report, which will include lots of material on natural approaches to Depression. (My background is holistic health.)

"How do I get my info onto the self-mailer sales letter? Are there companies that specialize in printing these types of info-letters? I’m probably not using the right term for these "letters," but I don’t know what to call them. Can you advise me at all?

"Thanks so much! Loving the 6-Figure program!"

– Elisha O.

Elisha, you’re asking a much bigger question than you’re aware of.

If you have a product to sell (the in-depth report) and a promotion to sell it with, you are on the verge of starting your own direct-mail company … in which case there is much more work to do than just getting your sales letter printed.

You could figure it all out by trial and error – hiring a graphic designer, finding a printer, renting a mailing list, setting up all the fulfillment logistics … but there is a much easier way. Michael Masterson’s Early to Rise publishes a program called "Direct Marketing Masters Edition." Its specific purpose is to teach entrepreneurs how to start and run a high-income direct-marketing business. Check it out at the link below – and best of luck to you.

One more question today, this one from Kent …

"I’m taking AWAI’s Accelerated Program for Six-Figure Copywriting. How will I learn the business side of being a copywriter, such as contracts and how much to charge?"

– Kent

This is a good question, Kent. By now, you’ve undoubtedly learned that writing compelling copy is only one aspect of being a successful direct-mail copywriter. You have to develop your marketing skills and, as you suggest in your question, learn how to run a business.

The copywriting program prepares you for dealing with clients – and you can get an initial idea of what to charge by checking out the websites of other copywriters. But, if you want to "cut to the chase," I would recommend our "Freelance Writing Success in a Box" program. To put it together, we researched all the questions new copywriters have about starting a business and organized the answers into four very complete manuals.

[Find out more at:]

Thanks to one and all. Keep those emails coming!


The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
No ratings yet
Published: August 22, 2005

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)