Quick Tip:
Making Sure Your Contrast Wows Your Prospect and Impresses Your Client

Let's say you have chosen a serene, medium-dark green and light purple for your design, since it represents the mood you want to set. But even if your colors look good on the screen, will they have enough contrast to stand out and make an impression on your prospect when he sees it?

Here's a quick test to find out if your contrast is deep enough.

Convert your design into grayscale and print it. You can do that in Photoshop by choosing Image > Mode > Grayscale from the menu bar. (If you don't have an image-editing program like Photoshop, print out a copy in grayscale. Most printers allow you to do this in the Print Dialog window).

Look at your layout in grayscale. If it looks bland and has little or no contrast, you need to change the contrast between the colors. Making one of the colors a little darker or lighter can create better contrast without destroying the mood you want to set.

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Published: August 25, 2005

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