Where to Find a Treasure Chest of Ideas

"Know your prospect."

This simple idea is the key to writing strong, compelling copy that advances you into the circle of the most-respected and successful copywriters.

But how do you do it? How can you really get to know him?

Last year at the AWAI FastTrack to Copywriting Success Bootcamp, John Forde gave several very concise, easily implemented strategies for doing it:

"If you want to write compelling copy," John said, "you must get inside your prospect’s head and understand how he feels.

"To do this, you must read what he reads, watch what he watches, go where he goes, join the groups he belongs to, and most important, you must talk to him. Not talk to him like in an interview but personally and conversationally."

I’ve been following the gospel of "Know Your Prospect" for years. But I’d never heard it stated so clearly before. Or in a way that presented simple, easy to use strategies that improve the quality of your copy almost effortlessly.

That’s why I’m going back this year for my third Bootcamp. I know I’ll learn something new that will improve my copy and inspire me as a writer.

And that’s why I hope you come as well. The Bootcamp is a remarkable opportunity for you. It’s your opportunity to hear the very best tell you how to succeed at this business.

If you’re a beginning copywriter, the Bootcamp can jumpstart your career by answering any questions you have about applying what you’re learning in the program materials. And far more.

You’ll also be learning strategies usually reserved for copywriters in the Masters Program.

And if you’ve been writing for a while or are in the Masters Program, this year’s Bootcamp offers special sessions designed to push you even further toward success.

I’m really excited about being at this year’s Bootcamp. I’m looking forward to hearing Master Copywriters who’ve been associated with AWAI and the Bootcamps for several years now.

These are names you know and respect as being among the very top in the business. Names like: Bob Bly, Don Mahoney, Paul Hollingshead, John Forde and Jen Stevens.

And, of course, Michael Masterson himself will be there to talk not just about becoming a successful copywriter … but about becoming successful in all areas of your life.

These long-time favorites will be joined by four copywriters who may be new to the Bootcamp but are hardly new to the world of direct-marketing success:

Brian Tracy: A leading authority on personal and business success. As Chairman and CEO of Brian Tracy International, he is the best-selling author of 36 books and over 300 audio and video learning programs. Brian speaks to more than 250,000 people each year.

Jay Abraham: The nation’s highest-paid marketing consultant. Jay has worked with and advised over 10,000 businesses in 400 different industries. He is also the author of many books and tapes on the subject of business improvement and growth.

Herschell Gordon Lewis: One of the most respected, best-known direct-response copywriters in the world. Herschell is the author of over 20 books on how to write copy that sells. His articles appear regularly in Direct, Selling, and Catalog Age.

Clayton Makepeace: As a financial copywriter, Clayton makes over $1 million a year writing control-beating copy. In his 33 years in this business, his marketing brainstorms and sales copy have generated well over $1 billion in sales for his clients.

This is truly a remarkable lineup that you won’t see any other place – gathered together to fast-track your copywriting success. No place else but at the Bootcamp.

In addition, many of the direct-response industry’s biggest companies will be at the DirectResponseJobs.com Job Fair. The connections you make there could be just what you need to launch your own highly -aid career.

There is one last group of people that I’m eager and excited to meet this year … and you should be, too. I’m talking about all the other copywriters who will be attending.

This is an opportunity to share your questions, strategies, concerns, and ideas with other copywriters just like yourself who know exactly what you’re feeling. Over the last several years, the Bootcamps have been breeding grounds for highly productive copy groups where fellow copywriters share ideas and help each other throughout the year.

There is so much going on this year! You’ll find yourself reliving each session as you make your way home. But even better, you’ll find yourself using the copywriting strategies you learned – almost without effort – in everything you write.

All this, wrapped up in luxury surroundings, the warm waters and beautiful sandy beaches of the Atlantic Ocean just one block away, and the nicest, most helpful staff anywhere.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: August 29, 2005

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