Quick Tip:
Use Simple Fonts for Greatest Effect

It can be tempting to use fancy fonts for your copy, but avoid the temptation. Fancy fonts are difficult to read. If you send copy like that to your client, one of two things will happen:

  • He won’t be able to see the font, because it’s not installed on his system. Instead, he’ll see a font his system chooses to substitute … often with bad results.
  • If he is able to see the font you used, it’ll be more difficult to read. And you never want your client … or your prospect … to have a hard time reading your copy.

Use common fonts when you write … fonts like Times, Times New Roman, Helvetica, and Arial. Not very exciting, maybe. But they get the job done.

If you feel your copy needs special fonts for some sections, specify what you want by giving the graphic designer instructions like this: {Use Copperplate Bold, 18-point for all subheads.}

When it comes to fonts, keep it simple; keep it readable.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: September 26, 2005

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