Quick Tip:
4 Pointers for Writing Email Subject Lines

Most communication with clients nowadays is through email, so you want to make sure that yours look professional. You also want to make sure that your subject lines make it easy for your client to go back and find your emails among hundreds of others. Here are four pointers to accomplish that:

  1. Avoid meaningless subject lines like "Hi." This tells your client nothing about the subject of the email.
  2. Include your last name. This is especially important if your email address is something like tncopies@wigwam.com.
  3. Include a brief indication of why you’re writing (e.g., "Vitamin E Promo").
  4. Include the date (even though the date is in the body of the email).

So, a good subject line might look like this: Smith, Vitamin E Promo (11/1/05).

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 3.7
Published: December 12, 2005

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)