I love free publicity. Here are two of the easiest ways I've found to expose my business to people I wouldn't otherwise meet.
Submit articles to “article banks.”
Article bank sites allow you to upload an article on virtually any topic. From there, anyone can use the article. The catch is that the users of your article must include whatever attribution information you provide. For example, my articles end with “Mike Klassen operates Klassen Communications, a direct mail/response layout and graphic design company. Visit: http://www.mikeklassen.com/.” An article I submitted to two sites is now on at least 30 sites … and counting. To find article submission sites, search Google for “article banks.”
Write a press release.
Something about your business is worthy of a press release. In the “old days,” before the Internet, you were at the mercy of the media when it came to getting a press release picked up and used. With the Internet, sites such as PRWeb allow you to submit a release that can be picked up around the world.
A press release I wrote promoting a Photoshop session that I presented at AWAI's Graphic Design Bootcamp this year was accessed over 13,000 times in just 5 days. Now I can find that press release linked on various direct-mail and Photoshop related sites.
A little creativity can translate into free publicity that works for you 24 hours a day.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »