Quick Tip:
When to Use Features to Sell Your Product

When selling to the B-to-B market, people doing the buying understand the benefits your product’s features bring with them. For this reason, they look first at its features.

Example: An IT professional knows a 3.3 Gigahertz processor gets the work done faster than a 2.1 Gigahertz one. And he knows what that advantage means to his company.

So you would sell your 3.3 Gigahertz processor to this audience by accentuating this feature.

Make Money Writing “Collateral” Now

$150 for a 15-word ad? $500 for a 3-minute video script? $800 for a quick content piece?

Yes, Yes, and YES!

If you can master the in-demand skill of “collateral content,” you can start making money as a writer NOW.

Badges — with its online training and feedback on your writing — shows you how.

Get started here.


Click to Rate:
No ratings yet
Published: January 17, 2006

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)