Quick Tip:
When to Use Features to Sell Your Product
When selling to the B-to-B market, people doing the buying understand the benefits your product’s features bring with them. For this reason, they look first at its features.
Example: An IT professional knows a 3.3 Gigahertz processor gets the work done faster than a 2.1 Gigahertz one. And he knows what that advantage means to his company.
So you would sell your 3.3 Gigahertz processor to this audience by accentuating this feature.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »
Published: January 17, 2006
Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.