Quick Tip:
How to Make Sure Your Graphic Elements “Pop”

When using 2 or 3 columns in a promo like a magalog, you have several options for placing photos, illustrations, call-outs, and other special elements. The most obvious place – directly in the column width – is seldom the best choice. It is obvious … and it can be boring.

A better choice is to place these special elements across two columns near the copy they relate to.

Another very effective option is to place them at the top of every right-hand (“recto”) page on every spread. This approach establishes a visual rhythm and leads the reader from page to page. It also makes sure the columns are easy to read and follow.

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The Professional Writers’ Alliance

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Published: March 9, 2006

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