Quick Tip:
Persistence Pays Off

Marketing studies have shown that you need to present a sales pitch up to seven times before it hits home.

So don’t give up on a potential client if you don’t get a job the first time. Be persistent without being pushy. And be organized in the way you go about it.

You can make the organization easier by using what’s known as “Contact Relationship Manager” software like Prophet (for PCs) or Redlien Account Executive (for Macs).

To find more software like this, do a Web search for “Contact Relationship Manager” and “Customer Relationship Manager.”

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: March 27, 2006

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