From The Golden Thread Mailbag …
List Brokers

Hi Pat,

I’m writing to ask a rather curious question. Do you know where I could rent … buy … gain access to mailing lists? I’m asking for a client who is currently looking for lists to send an email campaign promoting her book and online course.

I thought I’d ask you since this client found me on the Direct Response Jobs site. Thank you AWAI!! We’ve developed a great relationship. I have written numerous projects for them and now they need some promotional help – specifically, obtaining lists for purchase. Any ideas?

Patricia O.

Hi Patricia,

Congratulations on making such a great connection through It sounds like you’re building a lasting business relationship.

There are hundreds and hundreds of List Brokers who specialize in renting names to direct marketers who will be happy to help your client. You can find them through the Direct Marketing Association and/or trade papers like DMNews or Target Marketing. Bob Bly even lists a few that he recommends on his website,

Good Luck!

Hello Pat,

Yes, I am finally buckling down and starting the copywriting program that I signed up for last September. (Hey, better late than never!) I am enjoying the program, and have already learned so much. I am an extremely stressed-out meeting planner who is determined to launch my freelance copywriting business this year. That was my New Year’s resolution, and I plan to stick to it. My background is marketing and meeting planning, and I used to write copy about 10 years ago. I’m a little rusty and the AWAI program is helping me get up to speed … and teaching me so many things that I never knew!

Karen C.

Good for you, Karen! As you said, “Better late than never!”

That’s it for this week. Thanks to one and all – and keep those emails coming!


The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
No ratings yet
Published: April 3, 2006

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)