Quick Tip:
Online Catalogs – a Rich Market for Copywriters

The number of online catalogs increased from 7,440 to 8,903 in the past year, according to the 2006 edition of The National Directory of Catalogs.

Seventy-eight percent of the 11,438 catalogs in the directory are available online, up from 60 percent last year. Other data revealed by the directory:

• 1,320 catalogs are only available online, up from 772 last year.
• In the past 10 years, the strongest-growing categories were Automotive, Education, and Apparel and Accessories.
• In that time, the Automotive category has grown 101 percent.
• The Education category has grown 54 percent.
• The Apparel and Accessories category has grown 11 percent.