Quick Tip:
Online Catalogs – a Rich Market for Copywriters

The number of online catalogs increased from 7,440 to 8,903 in the past year, according to the 2006 edition of The National Directory of Catalogs.

Seventy-eight percent of the 11,438 catalogs in the directory are available online, up from 60 percent last year. Other data revealed by the directory:

  • 1,320 catalogs are only available online, up from 772 last year.
  • In the past 10 years, the strongest-growing categories were Automotive, Education, and Apparel and Accessories.
  • In that time, the Automotive category has grown 101 percent.
  • The Education category has grown 54 percent.
  • The Apparel and Accessories category has grown 11 percent.

[Source: The National Directory of Catalogs, Oxbridge Communications, http://www.mediafinder.com.

Learn how you can tap into the rapidly growing catalog market here: http://www.thewriterslife.com/catalogmarket/]

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: April 24, 2006

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