Quick Tip:
What Can You Learn From Online Ad Revenue?

According to the Interactive Advertising Bureau and PricewaterhouseCoopers, Internet advertising continued to grow at a healthy rate in the fourth quarter of 2005.

The Internet Advertising Bureau’s revenue report said that overall Internet advertising revenues for 2005 totaled $12.5 billion, exceeding 2004 by 30 percent. In the fourth quarter of 2005, advertising revenues were $3.6 billion, a 34 percent increase from 2004 … and a new record.

This means that the demand for Net-savvy copywriters is increasing … opening more opportunities for both new and experienced copywriters.

You can get a link to the full report from the Direct Marketing Association at http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=36558.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: May 8, 2006

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