Quick Tip:
How To Get Free Paper Samples

Contact your local paper company and ask for paper samples. Sample books are always well designed. They're beautiful to look at. And they're usually free.

It's good to get acquainted with a variety of paper stocks – smooth, matte, gloss, and specialty papers that have textures or additional fibers woven in.

Familiarize yourself with paper thickness, too. This becomes important when you work with a client on a direct-mail piece that mails first-class and needs to weigh no more than 1 ounce.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: June 29, 2006

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