Quick Tip:
Direct Mail Is Still the King

You may have heard that “direct mail is dead.” Nothing could be further from the truth.

Direct mail (excluding catalogs) is still the top direct-marketing method used by marketers. This is a key finding from the latest Direct Marketing Association Statistical Fact Book (compiled by the DMA’s research department).

Other interesting findings:

• Internet advertising in 2005 surpassed $12.5 billion, up more than 30% from the previous year.
• 63% of consumers shop from catalogs, on the Internet, via phone, or by mail, because it is more convenient.
• The salary range for an advertising executive with one to three years’ experience in 2005 was $38,400 to $46,600. For a copywriter with the same experience, the range was $52,000 to $61,300.

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: July 24, 2006

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