Quick Tip:
How Giving Your Services Away Will Make You a Success

When selling their services, freelancers often forget that prospective copywriting clients are like all prospects everywhere: They love to get something for free. So if you’re smart, you’ll boost your response to your self promotional efforts by tapping into the power of premiums.

How do you use the power of premiums to “boost response” from your copywriting clients? Here’s one idea: Offer to do a little bit extra … without charging for it.

For example, I recently convinced a good client to go with a magalog instead of the simple #10 promotion they were planning. And I cinched the deal by offering to do a second assignment they had for me at no charge.

Did I lose money on that second assignment? Not at all. I knew it wouldn’t take more than 5 hours for me to complete. Meanwhile, throwing it in as a freebie helped me land that much-more-lucrative magalog project.

I got this idea from AWAI Board Member Jay Abraham’s book “Getting Everything You Can Out of All You’ve Got.” The book gives you a peek into Jay’s marketing genius and the strategies that have made him a colossal success … and have made his clients hundreds of millions of dollars.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
No ratings yet
Published: July 3, 2006

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)