Quick Tip:
A 5-Point Checklist to Evaluate A Big Idea

In the recent survey we conducted, almost 70% of you said you either owned your own business or were planning to start one in the near future. We believe that all businesses … just like all promos … need a Big Idea to be successful.

Here are five very simple questions from Michael Masterson you can ask that will help you quickly determine the strengths and weaknesses of your business’s Big Idea (or any business that you work with).

  1. Whom does it benefit?
  2. How great are the benefits?
  3. Does it take advantage of the company’s market?
  4. Will the benefits outweigh the costs?
  5. What do we do if it doesn’t work?
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: August 7, 2006

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