Control the Way Prospects Feel About People in Photos
In a recent graphic design workshop, I learned an interesting photo fact. If you show a close-up of a person's face, the person is perceived as intellectual by people who look at it. The more a photo reveals of a person's body, the less intellectual and more physical – even playful or sexy – the person appears to be.
If you're designing a letter or brochure for a financial or medical product or service, crop photos close to your subject's face. It will make the person in the photo look more sincere.
If you're designing for a fashion or fitness product, show as much of the subject's body as possible, since the message demands a more physical look.
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