4 Compelling Reasons to Use Public Speaking to Get Clients

If you’re like most people, public speaking is probably not your favorite activity. However, it’s an activity that will rapidly become one of your favorites when you let it give your career the huge boost it has given mine.

If you’ve taken AWAI’s Accelerated Program for Six-Figure Copywriting, you’ve already discovered – or will shortly – that copywriting is a skill in high demand. It has the potential to bring you $100,000 or more a year … but only if you successfully market yourself.

I’ve used all the recommended techniques for landing clients, including direct mail, writing articles, and cold calling. But there is one tool that’s given me the biggest (and quickest) bang for my marketing buck. And it is LOTS of fun. I’m talking about public speaking.

I have, for example, so far gotten over $11,000 worth of work (plus repeat business) … all from just one seminar I spoke at in my own hometown.

Here are four reasons to use public speaking to elevate yourself above your competition.

  1. It Makes You the “Expert”

    The quickest way to make yourself the “expert” (short of writing 60 or more books over 20-plus years) is to stand in front of a room full of eager, targeted clients who are there to gain the information and knowledge they need. And you’re the one who’s giving it to them.

    People feel “If he was asked to speak, he MUST know what he’s doing.” Remember, expert status can equal higher fees (regardless of your past experience).

  2. It Gives You One-on-One Contact With Potential Clients

    No more getting a potential client’s voice mail. No more hoping they got your letter. No more playing phone tag. Public speaking gives you the opportunity to talk to them face to face.

    You have their undivided attention, so you can deliver strong content, solve their problems, hit their hot buttons, and have them clamoring for your services. You can interact with your audience and apply your copywriting skills through the spoken word to get the results you want.

  3. It Gets You Out of Your Comfort Zone … And Into a Sizeable Profit Zone

    As a copywriter, you spend most of your productive hours glued to the computer screen, weaving marketing magic. Public speaking is effective because it gets you out … and gets you to interact with an entire universe of prospects. This is a great way to learn not only what prospective clients want and need, but also to learn what your target market wants and needs.

    And nothing is more exciting than to give a good program and have eager clients coming up afterward to exchange business cards with you or ask a for an appointment to discuss a future project.

  4. It’s the Quickest Way to Build Your Opt-In List for Future Contacts and Communication

    I spoke at a seminar that had about 80 attendees. Every one of them signed up for my e-zine. At the beginning of my presentation, I gave each person a sheet to fill out with their contact information. Then I had “a call to action” during the seminar to remind them to do it. It worked .. handily.

    The cost to get their contact information? Zero dollars. The ability to follow up with them whenever I want to? Priceless.

Your ability to acquire the most desirable clients depends on the type of audience you address. Chambers of Commerce and Rotary Clubs are good places to start. Just make sure you provide them with content that THEY are interested in hearing.

Keep in mind that you will be approached by lower-end clients (who can’t pay as much) as well as higher-end ones. Working with lower-end clients is a perfect way to build your portfolio in the beginning. Higher-end clients will more than make up for it down the road.

[Ed. Note: AWAI member Peter Fogel is a copywriter, speaker, and author. He is the creator of “Peter ‘The Humorator’ Fogel’s Guide to Effective Public Speaking.” For more information on it – and to get His FREE 7 Days to Effective Public Speaking E-course – go to http://www.fortune500comedy.com/PublicSpeakingEBook/awai.htm.]

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Published: September 11, 2006

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