The Changing World of Internet Fundraising
Five years ago, few people even considered donating money online. But that’s all changed … and will continue to change for the foreseeable future.
According to the Pew Center for Internet and American Life, the number of online charitable donations by Americans grew from 17 million to 26 million between January 2005 and September 2005.
That works out to more than 1 million new donors a month, for eight months straight.
Even more interesting, Luth Research recently reported that 65 percent of all donors toured the websites of non-profit organizations before writing a check, licking a stamp, or attending an event. Clearly, they are looking for reasons to donate … but want (and need) to be convinced to do so with strong, fundraising-specific copy.
What’s this mean to you? If you know the secrets of fundraising success, you’ll be well positioned to take your place among that industry’s most successful copywriters.
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