Conquering Quotation Marks
Quotation marks are not the most difficult bits of punctuation. But when they aren't used correctly, they can leap off the page at your prospects … and reduce the credibility of the copy.
Here are 6 quotation mark strategies to make your designs professional looking:
- When using justified text, hang quotation marks just outside the left and right margins. This makes the block of text look more even on the sides.
When quotations are interrupted by non-quoted material, the first word of the second sentence is capitalized only if it begins a new sentence:
“Antioxidants are destroyed when heated,” the report said. “So eat raw vegetables.” BUT: “Antioxidants,” the report said, “are destroyed when heated.”
- When quoted material contains several paragraphs, add a quotation mark at the beginning of each paragraph but only at the end of the last paragraph.
Use single quotation marks to indicate a quote within a quote:
The doctor said, “Heed the advice of John Smith: 'Eat your vegetables.' Let me show you his book.”
- Use quotation marks to enclose the titles of short works: short stories, short poems, chapters from a book, articles or sections from magazines and newspapers. Titles of long works such as books, magazines, newspapers, albums, long poems, etc. should be italicized.
- Should you use quotation marks or italics to indicate words that receive special emphasis? Ask the copywriter. It can be done either way and most writers have a preference.
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