Quick Tip:
Hold a Self-Promotion Contest …
With Yourself

Without a doubt, promoting yourself to potential clients is one of the most important steps in building a successful design career. But a big stumbling block that most beginning designers face is actually doing it. It's always possible to come up with reasons why you're going to start doing it “tomorrow.”

Here's a great way to get yourself over this roadblock: Start a competition with yourself.

Make up 10 portfolio packets at a time, and give yourself a weekly or biweekly goal to have all of those packets out the door, sent to potential clients. Reward yourself when you accomplish your goal on time – perhaps by treating yourself to a special meal, going to a movie, or taking yourself and some buddies to a ballgame.

You can never send too many packets. Even though I'm booked through 2006, I still send out one or two packets each week – and that's in addition to regularly keeping in touch with clients (via email or telephone) whenever I get information or a HOT tip that might interest them.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: October 19, 2006

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