Quick Tip:
Stress-Free (Well, Almost) Headlines
from Master Copywriter Arthur Johnson

Every writer works differently, so the way I tackle headlines might not work for you. But I learned an important lesson on writing headlines from a designer I worked with a lot.

On one of the first projects we worked on together, I was torturing myself over headlines. I kept on reading the stuff to him, until he finally said, “Why don’t you write the damn promotion first and write the headline later? Once you get going, just dig into the copy and you’ll find your headline.”

I’ve used this strategy ever since for most of my promos. And it works – for ME. So if you’re struggling with headlines at the beginning of your writing process, try this strategy and see if it works for you.