Quick Tip:
Maneuvering the Commercial Printing Maze Safely

Up until this year's Bootcamp, the commercial side of printing always seemed confusing to me … and more than a bit scary. But having Tom the printer there to answer our printing questions helped relieve the confusion. It also got me excited about this aspect of design.

So on the way home, I stopped by Barnes & Noble and found two new books about printing that I want to share with you.

The first is Real World Print Production. Like most of the Real World books I've seen, this one is thorough. What I especially like is that it has specific chapters for print issues with software like InDesign and Quark.

The other book is The Official Adobe Print Publishing Guide, Second Edition. This book isn't quite as intense as the Real World book, but it provides a good overview of the subject. It has a number of glossaries for the various sections, and is a good starting point for graphic designers.

The main chapters in the Adobe book are:

  1. Color and Commercial Printing
  2. Constructing a Publication
  3. Imaging and Proofing
  4. Project Management Guidelines

This might not look like much, but each chapter has about 10 different sections (such as Printing Terms, Using a Color Management System, Checking Your Files, and Selecting Vendors).

And, at under 200 pages, it won't overwhelm you.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
No ratings yet
Published: November 30, 2006

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)