Quick Tip:
The Smart Designer's Bookshelf

The following two books would be great additions to your bookshelf …

  • The CMYK Tintbook lets you predict color with confidence. Just choose a color, find the tint you want in the book (from 25,000 screen tint combinations), then plug the CMYK values into the layout program you're using. The color will print just the way you envisioned it.

    It's available on coated or uncoated stock for $80 each at www.tintbooks.com. While the price may seem steep, it's well worth it to be able to get the color right the first time.

  • Type & Layout: Are You Communicating or Making Pretty Shapes by Colin Wheildon. This valuable resource shows you when typography should be an invisible communication tool and when it should attract attention.

    Here's what two direct-marketing experts say about the book:

    Roger C. Parker“Now when you break the rules, you can predict how many readers you'll lose!”
    Mal Warwick“You need this book if you use the printed word to sell, promote, or persuade. This book has helped me and my colleagues raise hundreds of millions of dollars.”

    As you've learned in the GDS program, good type choices increase readability … and marketing success. Wheildon gives you the skinny on what makes type work for headlines, newsletters, ads, magazines, and more.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: November 2, 2006

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