From The Golden Thread Mailbag …
Legal Risk as a Copywriter
I am working on the Accelerated Program for Six-figure Copywriting, making certain to follow the instructions exactly and completely. I’ve hit a little snag. I read something I don’t understand and I don’t know where to get the answer.
On Part II, Section 10, page 68, there is a picture of the Newsweek Magazine – Active Subscriber Datacard. The first line is: 2,564,426 – $85.00/M.
What does the “M” stand for?
This is a simple but important question. You need to understand exactly how to read a datacard. Don’t think twice about asking any question you may have.
List brokers charge for a list by the amount and quality of names on it. This particular list goes for $85.00 per thousand names. The “M” represents “one thousand.”
Here’s a question. Do freelance copywriters need to purchase business insurance to protect against fines or lawsuits related to errors, omissions, libel, slander, etc.?
The complete answer to this question is complicated – and would take far more space than I have here. But, generally speaking, as a copywriter, you are not at risk for lawsuits because …
- You are not going to make untrue claims about the products you’re writing about.
- Your client is ultimately responsible for the product itself.
There are other – more involved – considerations. AWAI has an excellent (and affordable) program called “Freelance Business Success in a Box.” I recommend you pick up a copy. It will answer all your questions about starting and running a freelance business.
That’s it for this week. Thanks to one and all- and keep those emails coming!
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