Quick Tip:
4 Easy Ways to Improve Your Self-Mailer

Here are four proven techniques for making your self-mailers work harder:

  1. Put your phone number or URL on the front cover. This lets people act on your offer immediately and sets the response-oriented tone you're after right from the start.
  2. Show what the reader is going to receive. Presumably, you're offering the prospect something of value … so why hide it? Show them all the goodies you'll be sending their way. A photo makes it real.
  3. Don't make people guess whether the offer is meant for them. If you're writing to the education market, for example, say:

    "This FREE CD-ROM is perfect for teachers, staff, administrators, and anyone else who wants to see where the future of Internet education is headed."

  4. Make sure your Business Reply Card copy sells the offer hard. Some readers go straight to the BRC, so you need to punch up the offer there. Make it sound irresistible and you'll generate a ton of response!
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: January 22, 2007

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