Quick Tip:
4 Easy Ways to Improve Your Self-Mailer

Here are four proven techniques for making your self-mailers work harder:

1. Put your phone number or URL on the front cover. This lets people act on your offer immediately and sets the response-oriented tone you're after right from the start.
2. Show what the reader is going to receive. Presumably, you're offering the prospect something of value … so why hide it? Show them all the goodies you'll be sending their way. A photo makes it real.

3. Don't make people guess whether the offer is meant for them. If you're writing to the education market, for example, say:

   "This FREE CD-ROM is perfect for teachers, staff, administrators, and anyone else who wants to see where the future of Internet education is headed."

4. Make sure your Business Reply Card copy sells the offer hard. Some readers go straight to the BRC, so you need to punch up the offer there. Make it sound irresistible and you'll generate a ton of response!

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:

•  
• 1
• 2
• 3
• 4
• 5

No ratings yet

Published: January 22, 2007

Facebook   Twitter   Pinterest   LinkedIn   Email a Friend

Related Content:

• Quick Tip: Avoid Confusion by Avoiding "Bi-" Words
• Quick Tip: Ensure Consistency in Your Copy
• Quick Tip: Grammar Made Fun
• Quick Tip: How to Get "Seeded" to Build Your Swipe File
• More from The Golden Thread

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

Display Name*:
This name will appear next to your comment.

Email Address*:
Your email is required but will not be displayed.

Comment*:
Text only. Your comment may be trimmed if it exceeds 500 characters.

Too hard to read? See a new image | Listen to the letters

Type the word above*:
Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

Submit Comment (*all fields required)