Quick Tip:
Make Your Clients Happy With Smaller PDF Files

Adobe Acrobat (not Acrobat Reader, but the full Acrobat application) is a powerful tool that every DM designer should have. It lets you convert files into PDFs that your clients can view on any computer (Mac or PC); even if they don't own the design software you used to create the layout.

Acrobat lets you create low-resolution PDFs for proofing and high-resolution, print-ready PDFs. Sometimes, however, the resulting file size is too big to email or for Web use, even if you saved it with low resolution. This happens with long and image-heavy documents.

There's a very easy way to reduce file size with Acrobat. On the menu bar, go to File > Reduce File size. Click OK, and save a copy of the reduced file with a new name so you don't lose the original PDF.

Unfortunately, that gives you little control over how much the file size will be reduced. And here's where another function of Acrobat comes in handy: PDF Optimizer.

On the menu bar, go to Advanced > PDF Optimizer. A window opens that gives you control over the compression of the embedded images and fonts. There's also an option to clean up your document by deleting invalid links and bookmarks, and a quick way to optimize the PDF for Web viewing.

Using Optimizer takes a bit of practice. So, just in case you delete too many components by mistake or the image resolution turns out to be too low, make sure you always save the optimized file as a copy so you don't lose the original.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 4.0
Published: January 11, 2007

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)