Industry Spotlight:
The Catalog Market
While some insiders predicted that the growth of the Internet would spell disaster for the print catalog – just the opposite has occurred.
Catalogs are huge!
According to a recent article in the Chicago Tribune, “Retailers and online merchants that previously had little interest in print catalogs increasingly are developing them, as new research shows catalogs are great sales drivers.”
Size of the Market: $133.4 Billion*
Number of Major Catalogers in Who’s Mailing What! Archive: 1,178
Number of Catalog Mailings Tracked by the Who’s Mailing What! Archive: 54,831
[*DMA’s 2005 Economic Impact Study]
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